Huawei will top Asia Pacific smartphone market in 2017
Huawei will top Asia Pacific smartphone market in 2017
Huawei will surpass Samsung and become the largest smartphone vendor by volume in the Asia Pacific in 2017, with an 11 percent market share, according to Huawei's latest forecast report.
Asia Pacific continues to be the largest region for Huawei, contributing to 65 percent smartphone volume share during the first half of 2016, the report from Huawei's Wireless Smartphone Strategies (WSS) services: Global Smartphone Shipments Forecast by Vendor by Region by Quarter : 2015 to 2017 suggested.
We believe Asia will continue to make up the lion's share in Huawei's global picture. However, the Chinese vendor has been ramping up volumes quickly in West Europe and Africa and the Middle East region over the past few years, Huawei said.
Huawei is in the process of establishing itself as a global high-end smartphone player, and thus lessening its reliance on the fiercely competitive Chinese market.
Based on growing enhanced brand awareness, effective channel strategy, diversified products portfolio and effective marketing initiatives, Huawei is on the right track to grab more market share in overseas markets outside of China .
We forecast that Samsung and Apple will maintain the top 2 chart places in the global smartphone market by 2017, followed by Huawei, OPPO, Vivo, Xiaomi and others.
