Techcombank clinches fourth straight win as Vietnam’s top retail bank

Techcombank clinches fourth straight win as Vietnam’s top retail bank

Techcombank has once again been recognised as Vietnam’s leading retail bank, taking home a major regional award for the fourth straight year.

On July 24, Techcombank was named Domestic Retail Bank of the Year – Vietnam at the 2025 Asian Banking & Finance (ABF) Retail Banking Awards. The honour marks the bank’s fourth consecutive win in this category, as judged by a panel of experts from top global consultancies including Bain & Company, Boston Consulting Group, EY, KPMG, and PwC.

The ABF Awards are among Asia's most prestigious, honouring retail banks that offer innovative products and services and have a positive impact on customers and the banking industry.

The trophy was accepted by Nguyen Anh Tuan, head of Retail Banking, and Nguyen Van Linh, deputy head of Retail Banking at a ceremony at the Marina Bay Sands Expo & Convention Centre in Singapore on July 3.

In accepting the award, Tuan said, "It is an honour for Techcombank to be named Domestic Retail Bank of the Year in Vietnam for the fourth year in a row. This achievement is testament to our customer-first approach, to our relentless drive to innovative and create new break-through products, and to our strong commitment to sustainability and the creation of a greener Vietnam. As we look forward to the year ahead, we will continue to put our customers at the heart of everything that we do as we strive to realise our vision."

The award recognised Techcombank for the new heights of its customer-centric approach in 2025. The year saw the bank speed-up the introduction of first-in-kind products for its retail customers, notably Techcombank Auto-earning and its new, improved version Auto-earning 2.0, the Techcombank Rewards loyalty ecosystem and the Techcombank Visa Eco Card.

Auto-earning enables individuals and businesses to make money from their idle cash. Last November, Techcombank introduced an upgraded version, Auto-earning version 2.0, with new features that included no constraint on minimum or maximum balances to make the product accessible to more customers and a unified account structure that enables customers to earn an even higher return on their idle cash.

Techcombank Rewards is a ground-breaking loyalty ecosystem. Already the largest loyalty scheme in Vietnam’s banking sector, it enables customers to earn reward points as they transact across an ecosystem of over 320 partner brands and over 16,000 stores nationwide. Today, Techcombank Rewards has over 10.6 million active users, deepening the bank’s relationship with its customers by embedding its financial services into their daily lives.

Techcombank’s Visa Eco Debit Card was the first-of-its-kind to be launched in Vietnam and empowers retail customers to track the carbon emissions associated with each purchase and easily offset emissions by supporting green projects. In just the first six months of the product’s launch, more than 626,000 customers have signed up for a Techcombank Visa Eco Debit Card and have offset 146,000kg of carbon through reforestation and climate change response projects. In response to customer demand, Techcombank has also launched a Techcombank Visa Eco Credit Card.

ABF acknowledged the excellence of Techcombank’s digital banking platform for retail customers and its advanced data and AI capabilities, including its cutting-edge ‘data brain’, linked to an AI-powered technology marketing stack, which enables the bank to create more hyper-personalised experiences than ever before. Techcombank is using data and AI to deliver smarter money advice, individualised product offers, and precisely targeted marketing for more profound customer engagement.

Its pioneering digital-led products and personalised customer experiences have enabled Techcombank to build one of the most digitally engaged customer bases of any bank in the world, with 91 per cent of transactions conducted online and an average of approximately 55 logins to its retail mobile banking app per active user per month.

The positive response of retail customers to Techcombank’s innovative products and personalised experiences was reflected in the growing strength of its Be Greater brand. Significantly, Techcombank’s Brand Equity Index (BEI) rose by 61 per cent during 2024 to become the highest of any Vietnamese banks. In Q1/2025, Techcombank’s BEI maintained its rank as the highest in the industry for the second consecutive quarter, meanwhile its net promoter scope also rose to become the highest among all Vietnamese banks in the first quarter this year.

VIR