Vietcombank among Southeast Asia’s most valuable brands

Vietcombank among Southeast Asia’s most valuable brands

Vietcombank has been named among the Top 30 Most Valuable Southeast Asian Brands in 2024 by global consulting firm Kantar, ranking 20th with a brand value of US$2.105 billion — a rise of 18 per cent compared to 2023.

Lê Hoàng Tùng – Deputy CEO (left) – receives the certificate for “Top 30 Most Valuable Southeast Asian Brands 2024” from Sumit Kamra – Strategic Development Director at Kantar Insights. — Photo courtesy of Vietcombank

The announcement was made during a recognition ceremony held on Wednesday at Vietcombank’s headquarters in Hà Nội. 

According to Kantar’s BrandZ report, Vietcombank leads the Vietnamese banking sector with a 14 per cent share of consumer mindshare. Its Demand Power Index (DPI) reached 204 points, the highest among Vietnamese banks and well above the second-placed bank with 163 points. The DPI combines various consumer metrics including brand salience, relevance, and preference.

The bank also scored significantly higher than the industry average (set at 100) in key brand performance indicators: 148 in brand salience, 143 in emotional connection, and 127 in brand differentiation and leadership. These figures reflect Vietcombank’s strong customer engagement and distinct market positioning.

“This recognition is a significant milestone in Vietcombank’s journey of brand development,” said Deputy CEO Lê Hoàng Tùng. “It demonstrates our commitment to innovation, service excellence, and delivering lasting value to customers.”

Vietcombank is the only Vietnamese brand included in this year’s Kantar BrandZ Top 30 list, joining leading regional brands such as Singapore’s DBS, UOB, and OCBC. Its inclusion highlights the increasing presence of Vietnamese enterprises on the regional stage.

Kantar’s valuation combines financial data with consumer insights to assess both market performance and brand strength. The methodology evaluates brand contribution through surveys on consumer perception, pricing power, and future value potential.

“Vietcombank is not just a financial institution — it’s a symbol of trust, innovation, and community focus,” Kamra said. “Its position in the ranking reflects its ability to connect deeply with customers while driving strong business results.”

With this achievement, Vietcombank continues to affirm its leadership in Vietnam’s banking sector and its growing regional stature as a trusted and forward-looking brand. 

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