International Workplace Group makes progress in Vietnam

Mar 7th at 08:45

07-03-2025 08:45:35+07:00

International Workplace Group, a global leader in hybrid work solutions and workspace brands, has announced fantastic growth in Vietnam.

Speaking with VIR in Ho Chi Minh City on March 5, Lars Wittig, vice president of Asia-Pacific North, IWG, said that in the last 12 months alone, eight new centres were opened by IWG in Ho Chi Minh, Hanoi, and Danang.

“Vietnam has one of the fastest-growing business ecosystems in Southeast Asia, with an increasing number of international firms and startups adopting hybrid work models. IWG’s expansion aligns with this trend, providing businesses with world-class flexible workspace solutions,” said Wittig.

With at least four more to be added in 2025, IWG will be bringing the total of centres to 24 nationwide.

“The development of the flexible working space market in Vietnam through exploitation capacity and price is considered by us to be equivalent to other markets in the region such as Thailand, Philippines, Indonesia and Malaysia. However, with the growth rate of Vietnam with 8 new centres in the past 12 months, we can see that the development of the Vietnamese market is faster than other countries,” he added. “We're keeping up with all the other countries, and we are growing even faster here in Vietnam. This is really a success story that we are very proud of, and I think it is also a strong reflection on the business sentiment of the Vietnamese market.”

The new centres will add 4,000 square metres of premium flexible office space, offering affordable solutions for enterprises, startups and small- and medium-sized enterprises (SMEs) looking for high-quality work environments.

“The addition of the latest locations in Ho Chi Minh, Hanoi and Danang comes on the heels of the business achieving rapid network growth, signing 465 new locations in the first half of 2024 alone,” he said.

Furthermore, the diversity in approaches for each of the eight new centres is a showcase market’s hybrid work needs.

Nguyen Quynh Anh, country’s head of IWG in Vietnam said that with the current development of the Vietnamese market, developing 10 to 12 new centres per year in the Vietnamese market was feasible.

“In addition to the central areas, IWG is also planning to develop new centres in non-CBD (central business district) areas of major cities and second-tier cities such as Haiphong, Vinh Phuc in the north and Binh Duong, Long An, Dong Nai in the south,” said Quynh Anh. “We are very confident in the business performance of newly developed centres in the non-CBD area, especially after the Vietnamese government put a series of public transport systems such as metro, ring roads, and expressways into operation.”

In Ho Chi Minh, the one which occupies more than 60 per cent of IWG’s market share, is continuing its efforts to meet sharply rising demand for high-quality flexible workspaces.

Throughout the year 2025, the Group will open the doors to two centres in the vibrant city, including one Regus centre in Binh Thanh district, and one HQ centre in District 4.

Meanwhile in Hanoi, Regus Epic Tower, set to open in July 2025, will be strategically located in the heart of Hanoi's emerging financial hub - Cau Giay district.

With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030.

Mark Dixon, CEO & Founder of IWG commented that the company was establishing a stronger and much-needed footprint in Vietnam with this latest announcement.

“As an important business hub in Southeast Asia, the cities Ho Chi Minh, Hanoi, and Danang are incredible locations for us to boost our expansion plans and the demand for high-quality flexible workspaces will continue to rise," said Dixon.

“Our new centres in Vietnam come at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs,” he added.

IWG now offers top-class facilities in a wide variety of locations as hybrid working becomes a reality for more workers, includes of Spaces, Regus and HQ brands, in nearly 4,000 centres in more than 120 countries.