Rang Dong (RAL) enjoys more revenue from digital transformation strategy
Rang Dong (RAL) enjoys more revenue from digital transformation strategy
A digital transformation strategy helped Rang Dong Light Source and Vacuum Flask JSC increase its revenue and profit in 2020 and in the first quarter, according to the firm's leaders. 
According to director Nguyen Doan Thang, in the first quarter of 2021, it recorded revenue of VND1.53 trillion (US$65.9 million), up by 38.4 per cent while export turnover increased by 70 per cent and budget contribution increased 78.1 per cent while the firm’s profit increased by 45.7 per cent over the same period to reach VND139 billion.
In 2020, Thang said revenue rose 15.6 per cent from 2019, reaching VND4.92 trillion.
“Digital transformation is vital for businesses because if done successfully, it will help bring Rang Dong brand to the world," Thang said.
He added thanks to the restructuring of appropriate product and market strategies since early 2020, the firm’s LED 4.0 ecosystems won awards in the prestige Smart City Awards and Sao Khue Award.
The firm was also assigned by Ben Tre Province to implement the 'Smart street lighting system' for the entire of Ben Tre City, then more than 25 other cities requested Rang Dong to survey and participate in their smart city projects.
The director said amid the pandemic and increasing innovation, employees have to double their aspirations and efforts to develop the firm.
On Tuesday, the firm's shares ended at VND238,000 each on the HCM Stock Exchange.
