PNJ targets 20% revenue growth this year
PNJ targets 20% revenue growth this year
Phu Nhuan Jewelry Joint Stock Company (PNJ) targets net revenues of more than VND21 trillion (US$910.09 million) and net profits of VND1.23 trillion ($53.3 million) this year, up 20 per cent and 15 per cent from last year, its chairwoman, Cao Thi Ngoc Dung, has said. 
It plans to achieve this by improving its autonomous supply chain, quickly expanding its retail network, optimising all its stores, reducing costs, and improving the customer experience and market forecast.
It also plans to invest further in technology.
"PNJ plans to open 40-45 more stores this year," she said.
The company held its annual general meeting of shareholders in HCM City on Saturday, and shareholders approved a number of targets and plans for 2021, including a private placement of 15 million shares at VND10,000 per share, equivalent to 6.6 per cent of its outstanding shares, to raise its charter capital from VND2.276 trillion ($98.6 million) to VND 2.426 trillion ($105.1 million).
The fund raised will be used to strengthen jewellery production capacity, improve production technologies and product designs, expand the retail network, and speed up digital transformation.
Shareholders also approved the issuance of more than 3.4 million shares at VND10,000 per share to employees who have made outstanding contributions.
Talking about the company’s vision for this decade, Dung said: “PNJ aims to become the leading jewellery production and retail company in Asia.”
Le Tri Thong, the company’s CEO, said despite difficulties last year due to the prolonged COVID-19 pandemic, PNJ grew net revenues by 21 per cent to over VND17.5 trillion and profit after tax by 28 per cent to VND 1.07 trillion.
According to Forbes Vietnam, the brand value of PNJ climbed by $15.5 million last year to $94.1 million, rising three places to 21st in the country and remaining at the top of the personal consumer goods industry.
