Amazon and IDEA to help Vietnamese sellers transform online
Amazon and IDEA to help Vietnamese sellers transform online
Amazon Global Selling on Wednesday announced it would strengthen collaboration with Viet Nam E-commerce and Digital Economy Agency (IDEA) to jointly support Vietnamese sellers on developing their business through cross-border e-commerce. 
Amazon Global Selling also officially launched the “Win Global with Local Product in New Trade era” campaign to further support Vietnamese sellers in their journey of going global, by helping them acquire the knowledge of cross-border e-commerce, providing assistance with their onboarding and operation process on Amazon, and improving their competency in building a global business.
The objective of both efforts is to jointly build a more vigorous environment for Viet Nam’s sellers, and equip them with knowledge on how to sell globally, help them grasp the chance of global e-commerce development and expand their business internationally. The campaign will provide Viet Nam’s entrepreneurs with broader training and education programmes on cross-border e-commerce, covering topics about “how to sell on Amazon”, onboarding process, fulfilment by Amazon and building brands on Amazon.
“Viet Nam is one of the most dynamic emerging countries in the world and has shown its resilience in the time of the COVID-19 pandemic. We hope to further contribute to the development of Viet Nam’s cross-border e-commerce and motivate more businesses to go global. This year, Amazon has taken a proactive approach by expanding our co-operation with local organisations, especially IDEA - the agency that has years of experience in training Vietnamese SMEs, together pursuing the vision of transforming the future of Viet Nam exports and enhancing the digital economy development,” said Gijae Seong, Head of Amazon Global Selling in Viet Nam.
Amazon Global Selling has a dedicated Vietnamese team to support Vietnamese sellers. In the partnership framework with IDEA, Amazon Global Selling will launch a series of workshops and training sessions to support and equip thousands of Vietnamese SMEs with essential knowledge of expanding businesses through Amazon online stores globally.
Developing workshops and training sessions in key cities and reaching sellers nationwide, Amazon and IDEA aims to unleash Vietnamese sellers’ potential to bring more “Made in Vietnam” products to global customers. Business who would like to join the series can find up-to-date information and register at https://amazon.idea.gov.vn.
“Despite all the defining advantages of going global, many Vietnamese business have not made the leap overseas because they are still unfamiliar with the concept and procedures involved of exporting through cross-border e-commerce as well as lack of knowledge and skills to do so. However, we have seen rising efforts and eagerness among business owners to learn and adapt to the new normal, as the digital trade era is continuing to grow fast. We want to work with Amazon on the efforts and the ongoing initiatives to support them in awakening their potential, then capturing the opportunities of going global,” said Dang Hoang Hai, General Director of IDEA.
Besides training activities and the expansion partnership with IDEA, Amazon continues to develop further initiatives to support sellers exporting via Amazon online stores.
These continuous efforts are a part of the ‘Win global with Local product in New Trade Era’ campaign and are providing a pathway to success for Vietnamese local business in building a global brand in the new trade era.
