Huawei consumer business group first half results for 2016
Huawei consumer business group first half results for 2016
Huawei Consumer Business Group announced today its 2016 half year financial results: sales revenue in the first half of 2016 increased by 41 percent year-on-year to CNY¥ 77.4 billion. Smartphone shipments stood at 60.56 million, a year-on-year increase of 25 percent.
According to IDC, global smartphone shipments in the first half of 2016 increased by just 3.1 percent, indicating that Huawei's growth has significantly outperformed the market.
Huawei Consumer Business Group Chief Executive Officer Richard Yu said “We saw particularly fast growth in traditionally high-end smartphone markets such as Europe and emerging markets including North Africa, Central Asia and Latin America.”
“We have continued to maintain healthy growth within the highly competitive smartphone market, which is testament to Huawei's long-term commitment to innovation, anticipation of consumer trends and the dual strategy of focusing on both domestic and international markets. Looking to the future, we will continue to work with our industry partners to offer consumers excellent levels of service and develop innovative new products that combine technology, quality and style.”
Optimised revenue structure sees overseas growth surpassing domestic growth
In the first half of 2016, Huawei Consumer Business Group further optimised its revenue structure, resulting in growth in overseas markets being 1.6 times faster than that within mainland China. According to GFK, by the end of May 2016, Huawei's share of the global smartphone market reached 11.4 percent. Among the US$500-600 smartphone market, Huawei's share has increased by 10percent.
Particularly strong results were recorded in European smartphone markets and a breakthrough in high end market has been made. According to GFK, Huawei's smartphone market share has reached over 15 percent in some European countries. In the traditionally high end markets, such as UK, Germany and France, Huawei has achieved breakthrough in high end markets as well.
In key countries from North Africa and the South Pacific, Huawei has gained some breakthroughs in terms of market share. In Egypt, Huawei's smartphone market share has reached over 20 percent and in New Zealand, Huawei's share has reached over 15 percent.
Strong sales growth was also achieved in emerging markets in Latin America and Central Asia. In some countries, Huawei's year-on-year smartphone sales have doubled.
In China, Huawei continued to be the industry leader with a market share of 18.6 percent, according to a GFK report in June.
Huawei is focusing on meaningful innovation
Having consistently demonstrated significant sales growth, Huawei Consumer Business Group continues to show a deep commitment to innovation in research and development from its R&D centres around the world, alongside repeated breakthroughs with its products, channels and brands.
Huawei's flagship products, such as the P9, M ate 8, Honor V8 and MateBook, have been well-received by consumers worldwide. Sales volumes of the Mate 8 increased by 65 percent when compared with sales of the Mate 7 during the same period in 2015.
Furthermore, 4.5 million P9 and P9 Plus devices have also been sold, of which the number of devices sold internationally increased by 120 percent when compared with sales of the P8 during the same period in 2015. MateBook, Huawei's first 2-in-1 notebook product, has been made available in man y countries worldwide, including the USA.
Huawei Consumer Business Group continues to uphold its strategic commitments worldwide. As of May 2016, there were 35,000 retail stores around the world offering Huawei products, an increase of 116 percent on the same period last year. And according to GFK, Huawei global shops coverage has reached about 150,000 globally.
The brand has endeavoured to continue investing marketing resources in sports, lifestyle, fashion and entertainment, amongst other categories, which helps to bring the brand to life and connect with consumers across the globe, increasing awareness and recognition of Huawei worldwide.
Huawei also continues to work with many market-leading partners including Leica, Swarovski, Harman Kardon, Audi, Google, Microsoft and Intel, amongst others, to offer consumers advanced industry innovation.
In 2016, Huawei was once again named in the Brand ZTM Top 100 Most Valuable Global Brands. Huawei's value of US$18,652 billion saw the brand leap from 70th position in 2015 to 50th in 2016.
Huawei is well-positioned to continue its presence in the smartphone, wearable, smart home and cloud markets, becoming itself into an end-to-end solutions and platform service provider, and offering consumers a more convenient and intelligent way to connect their lives.
Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking the company third in the world in mobile phone shipments in 2015.
With 16 R&D centres having been set up in the United States, Germany, Sweden, Russia, India and mainland China, Huawei Consumer Busi ness Group is one of Huawei's three business units and covers smartphones, personal computers and tablets, wearable gear, mobile broadband devices, home devices and cloud services.
Building on its solid foundation and expertise in the telecommunications business for over 20 years and on the strength of its self-owned glo bal network, its globalised operational capabilities and its worldwide network of cooperation partners, Huawei Consumer Business Group is dedicated to delivering the latest technological advances to consumers around the world.
With a slogan of “Make it Possible to Build a Better Connected World”, Huawei Consumer Business Group is committed to living up to its motto at all times.
