Mitsubishi Electric eyes sales growth
Mitsubishi Electric eyes sales growth
Setting its sights on the Lao market, Mitsubishi Electric joins forces with Odien Refrigerator and P&P Inter-trading to further grow its sales and service network targeting sales of 100 million baht within 2016.
Being the market leader and recognised as “The Cooling Master” in Thailand for over 44 years, Mitsubishi Electric Kang Yong Watana Co., Ltd. (MYK) will continue to expand its business to the Asean Economic Community (AEC) setting its sights on Vientiane, Laos, as the first AEC market.
The company has joined forces with Odien Refrigerator and P&P Inter-trading Company Limited, reputed and competent electrical appliances distributors in Laos, to expand its sales and quality services network with projected sales of 100 million baht within 2016.
Mr Anun Bunjerdtum, Director and Gen eral Manager of Marketing and Sales Division of Mitsubishi Electric Kang Yong Watana Co., Ltd. (MYK) revealed that the “Sub-dealer conference at the Lao Plaza Hotel is considered as our company's first step in penetrating the Lao market starting from Vientiane before expanding to other major cities through our partners' sub-dealers.”
“We will initially focus our sales mainly on air conditioners, refrigerators, electric fans, ventilators and water pumps. We will emphasise our brand's core strengths such as “The Cooling Master” which comprises Master of Technology, a kinetic cooling technology coupled with being environmentally friendly, Master of Durability, building up confidence in product quality and durability, and Master of Energy Saving, product development with energy saving technology.
In addition, the company will build up brand awareness via above the line media by airing its TVC on the main Thai TV channels such as Channel 3, 7 and digital TVS which are popular among consumers in Laos who like to watch Thai TV shows and movies.
Moreover, Out of Home Media can be viewed in Vientiane via billboards and LED digital billboard screens in major commercial areas such as the Morning Market and major business areas, etc.
“We will also strengthen our standardised after sales service by sending our team of experts to conduct training and transfer technology to sub-dealers in the major cities in Laos so as to better facilitate consumers,” Mr Anun said.
“This cooperation, we believe, will gain trust and recognition as well as serve consumers' requirements in Laos in line with our brand positioning of “The Cooling Master” and the development concept of “We Think … From Your Life”.
