Tighter compliance rules reshape Việt Nam’s beauty market

Tighter compliance rules reshape Việt Nam’s beauty market

The Vietnamese beauty and personal care market is estimated to have reached US$2.7 billion in 2025 and is projected to grow at a compound annual growth rate of around 3.3 per cent through 2029.

Visitors at the DKSH Beauty Show 2026. — Photo courtesy DKSH

Regulatory compliance, transparency and traceability rules are becoming increasingly important as Việt Nam’s beauty and personal care market continues to expand, industry experts said at the DKSH Beauty Show 2026 held in Hà Nội last weekend.

The annual event, organised by DKSH subsidiary Chemicals Industry, brought together domestic manufacturers of personal care and cosmetic products and leading global ingredient suppliers to discuss market trends, regulatory developments and innovations in formulations.

The Vietnamese beauty and personal care market is estimated to have reached over US$2.7 billion in 2025 and is projected to grow at a compound annual growth rate of around 3.3 per cent through 2029.

Personal care products account for the largest share of the market, valued at approximately $1.2 billion, while skincare and cosmetics remain among the fastest-growing segments as consumers pay greater attention to skin health and quality of life.

Globally, demand for clean and sustainable beauty products is also increasing. The global clean beauty market is forecast to grow from $10.5 billion in 2025 to $35.3 billion by 2033, reflecting growing consumer expectations for product safety, ingredient transparency and environmental sustainability.

Việt Nam’s personal care industry is also undergoing significant regulatory changes. New requirements are placing greater emphasis on product dossiers, traceability and accountability throughout the supply chain, encouraging companies to strengthen compliance and product governance.

At the DKSH Beauty Show 2026, experts from the company highlighted the growing importance of regulatory compliance as Việt Nam’s legal framework continues to evolve.

For cosmetics manufacturers, compliance is increasingly required from the early stages of product development and throughout the manufacturing process, including requirements relating to formulation, technical documentation, ingredient quality and origin.

Product notification dossiers, for example, are expected to provide comprehensive information on ingredients rather than focusing only on key active ingredients. This places greater importance on the ability of manufacturers and their suppliers to provide accurate and traceable information across the supply chain.

“Việt Nam continues to be one of the leading dynamic markets for innovation in ingredients and formulations within the personal care industry,” said Michelle Delac, vice president of Personal Care at DKSH's Chemicals Industry.

As a distribution and solutions partner for global ingredient suppliers and domestic manufacturers, DKSH Chemicals Industry supports businesses in navigating an evolving regulatory environment while focusing on their core activities.

The company’s regulatory compliance network monitors developments across the region and emerging industry trends, helping partners identify regulatory changes and assess their implications for product portfolios.

Chemicals Industry Director Hoàng Thị Tố Nga said regulatory compliance was increasingly a collaborative effort across the value chain.

“At DKSH Chemicals Industry, our regulatory compliance team helps partner companies anticipate market changes. We monitor regulatory developments and translate them into concrete action plans together with our partners,” she said.

The discussions at the event also reflected a broader shift in consumer expectations. Consumers are increasingly seeking products that not only deliver performance but also provide clear information about their ingredients, safety and origins.

For manufacturers, this means that transparency and traceability are no longer limited to regulatory requirements but are becoming important elements of product development and supply chain management.

With the market continuing to evolve, industry participants are expected to place greater emphasis on understanding regulatory requirements at an early stage, maintaining accurate product documentation and ensuring consistent quality and traceability of raw materials throughout the product lifecycle. 

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