APBev enters Vietnamese beverage market, invests $80 million in dry aseptic beverage manufacturing plant

APBev enters Vietnamese beverage market, invests $80 million in dry aseptic beverage manufacturing plant

AP Beverage Trading Production Joint Stock Company (APBev) made its debut in HCM City on June 2, positioning itself as a beverage company focused on developing convenient, non-alcoholic bottled drinks for next-generation consumers.

APBev enters the Vietnamese beverage market with a US$80 million investment in a dry aseptic beverage manufacturing plant. — VNS Photo

AP Beverage Trading Production Joint Stock Company (APBev) officially launched in HCM City on June 2, introducing its MátTa! beverage brand and a new “Vietnamese beverages” product category aimed at younger consumers seeking convenient non-alcoholic drinks.

The company also named singer-songwriter Bùi Công Nam as its brand ambassador and unveiled a range of premium bottled beverages positioned as affordable alternatives to imported products.

The beverages are produced at APBev’s US$80 million plant in Đồng Nai’s Sonadezi Giang Điền Industrial Park, which uses German aseptic bottling technology.

With an initial annual capacity of 70 million litres, the system is designed to meet stringent food safety standards while preserving product flavour and natural nutrients. The technology also reduces water and energy consumption, contributing to a lower environmental footprint.

Speaking at the event, Bùi Minh Nhật, APBev's Strategic Director, said APBev focuses on developing bottled non-alcoholic beverages made from natural ingredients and free from chemical preservatives.

He added that the company enters the market at a time when Việt Nam's beverage industry continues to grow amid changing consumer preferences.

According to a report conducted by market research firm NielsenIQ, 86 per cent of Vietnamese consumers prioritise quality over quantity, 92 per cent are willing to try new brands, and 91 per cent consider consumer experience an important purchasing factor.

Younger consumers, particularly Gen Z and Gen Alpha, are driving demand for innovative flavours, new experiences and healthier beverage options. The report also points to growth in reduced-sugar, low-calorie and nutrient-enhanced drinks amid the rising healthy-living trend.

Looking ahead, APBev aims to expand its distribution network to 500,000 retail outlets across Việt Nam, establish a presence in five international markets, achieve annual sales of 150 million litres of high-quality beverages, and reach 20 per cent of Vietnamese consumers by 2030, Nhựt said. 

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