Việt Nam’s banking brand value surges to $14.7 billion in 2026

Việt Nam’s banking brand value surges to $14.7 billion in 2026

According to Brand Finance’s Banking 500 2026, Việt Nam is represented by 13 banking brands in the global rankings, seven of which demonstrate notable double digit-growth over the past year, reflecting a progressive financial ecosystem.

Vietcombank’s brand value increased by 7 per cent to $2.5 billion, helping it rank as the 134th most valuable and third strongest banking brand in the world. —Photo courtesy of the company

Việt Nam’s banking sector continues to advance on the world stage with a 13 per cent year-on-year increase to its collective brand value, amounting to US$14.7 billion in 2026, the world's leading brand valuation consultancy Brand Finance reported on Thursday.

According to Brand Finance’s Banking 500 2026, Việt Nam is represented by 13 banking brands in the global rankings, seven of which demonstrate notable double digit-growth over the past year, reflecting a progressive financial ecosystem.

Specifically, Vietcombank’s brand value increased by 7 per cent to $2.5 billion, helping it rank as the 134th most valuable and third strongest banking brand in the world with a Brand Strength Index (BSI) score of 95.3/100 while retaining its AAA+ brand strength rating.

The bank’s success can be attributed to its strategic launch of preferential lending programmes and interest rate policies, which offered lower-than-average rates, contributing to strong familiarity, understanding, and preference within its home market.

Three more banking brands from Việt Nam also rank among the world’s top 100 strongest banking brands this year including, MB (brand value up 27 per cent to $2 billion) with a BSI score of 89.5/100, Techcombank (brand value up 5 per cent to $1.7 billion) with a BSI score of 84.7/100 and BIDV (brand value up 11 per cent to $1.8 billion) with a BSI score 80.3/100, respectively taking the 22nd, 45th and 72nd spot.

Notably, MB has also earned an AAA+ rating this year (AAA in 2025), the highest accolade for brand strength awarded by Brand Finance.

Climbing up 33 ranks this year to place as the 227th most valuable banking brand globally, VPBank (brand value up 41 per cent to $995 million) exhibits the biggest brand value growth among Vietnamese banks featured in the global ranking.

Several factors played a role in the brand’s performance this year, such as its diversification into key and high-potential sectors of its corporate segment, the surge in credit to small and medium-sized enterprises (SME) driven by expanded lending, and product diversification that attracted customers, deposits, and individual securities.

Alex Haigh, Managing Director Asia Pacific of Brand Finance, said: “Việt Nam’s banking sector is no longer just growing; it is compounding trust at scale. The global recognition of Vietcombank as one of the world’s strongest banking brands, alongside the rapid ascent of MB, Techcombank, and BIDV signals a sector that is pairing disciplined strategy with customer-centric innovation.

"Meanwhile, VPBank’s standout growth reflects the dynamism of Việt Nam’s expanding SME and retail ecosystem. Together, these brands demonstrate that Việt Nam’s banks are not only strengthening domestically but increasingly shaping competitive benchmarks on the global stage.” 

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