SCG Home offers modern decor solutions

SCG Home offers modern decor solutions

To elevate the home shopping experience for interior and building finishing materials, SCG (Siam Cement Group) opened SCG Home Long Bien on June 19.

SCG Home in Long Bien district

For customers, instead of visiting numerous specialised stores for different items, SCG Home provides a wide range of products, including tiles, sanitary ware, kitchenware, and furniture, offering a unique and seamless shopping experience.

Strategically located in Long Bien district, serving as the gateway between central Hanoi and surrounding provinces, SCG Home Long Bien offers a wide range of high-quality products and optimises the shopping journey, embodying SCG’s commitment to improving the quality of life for Vietnamese communities.

Originating from Thailand, SCG Home is a well-established retail brand with a strong presence across Southeast Asia, including Thailand, Cambodia, and Vietnam. Spanning 5,500 square meters, SCG Home Long Bien showcases an extensive product range sourced from over 20 trusted local and international brands such as Prime, Viglacera, TOTO, COTTO, Jomoo, and Jaquar.

All products are guaranteed to be 100 per cent authentic and sourced directly from factories or authorised distributors, meeting diverse consumer needs in terms of quality and style.

“SCG Home Long Bien marks a strategic milestone in our expansion into Northern Vietnam,” said Tananan Decha-Umphai, director of SCG Home Vietnam. “In the short term, we aim to expand our product portfolio to cover not just interiors and exteriors but also kitchen solutions, fulfilling our goal of becoming a true one-stop destination. In the long term, SCG Home plans to grow our retail footprint in Central and Southern Vietnam, delivering modern, convenient, and sustainable shopping experiences across the country.”

Designed under the one-stop destination model, SCG Home Long Bien aims to offer complete home solutions in one place. Customers can easily explore a wide array of materials, sanitary ware, furniture, and home decor, clearly categorised by function. Moreover, SCG Home Long Bien delivers an end-to-end experience with value-added services such as product combination consultation, 3D space design, construction, and after-sales warranties, tailored to each family’s personalised home-building journey.

Tile Market offers a diverse selection of authentic ceramic tiles at reasonable prices, including both domestic and imported options. Featured brands include Prime, Viglacera, Catalan, and Vitto. Customers can also find speciality items like glass blocks and ventilation tiles to meet various decorative and functional needs.

Tile Gallery showcases large-format tiles and the latest tile technologies, such as air-purifying tiles and antibacterial tiles. A mock-up zone is integrated to help customers visualise how these materials would appear in real-life settings.

Bathroom Zone features a wide range of products from COTTO, Jomoo, DeMuhler, and others. The layout simulates actual bathroom spaces for realistic inspiration. Notably, safety solutions for the elderly are embedded into the display, emphasising accessibility for all family members.

Furniture & Home Decor Zone offers a curated selection of indoor and outdoor furniture in various styles, from modern and classic to colonial. On-site design consultants provide personalised recommendations to help customers shape their ideal living spaces.

Co-Working Space is a dedicated zone for architects and contractors to collaborate directly with customers, co-designing and integrating SCG Home materials into tailored design plans. This creative hub bridges inspiration with execution, enhancing project efficiency.

In addition to product diversification, SCG Home Long Bien also embraces technological innovation. Its automated order management system enhances the customer journey. Looking ahead, VR technology will be introduced to further enrich the in-store experience, drawing inspiration from SCG Home Experience in Thailand.

Alongside meeting the growing demands of consumers, SCG Home Long Bien also demonstrates SCG Group’s strong commitment to sustainable development through the comprehensive implementation of an inclusive green growth strategy, guided by the ESG (environmental, social, governance) 4 Plus framework.

This sustainability ethos is embedded across the product portfolio and partnerships. SCG Home Long Bien offers products certified under the SCG Green Choice label. Prime tiles and low-VOC porcelain tiles (under 0.5 mg/cu.m), promoting healthier indoor environments. Slim Tiles, which consume up to 25 per cent less energy and raw materials in manufacturing, are an innovation for both eco-friendliness and resource efficiency.

Even the building itself follows green design principles. It was constructed using Autoclaved Aerated Concrete blocks, lightweight, recycled materials that help reduce CO₂ emissions and energy consumption. The open-space design maximises natural light and incorporates an intelligent cooling and ventilation system, reducing electricity use while optimising performance.

The expansion of SCG Home Long Bien marks a new milestone for SCG in delivering high-quality interior and home improvement solutions and reinforces its long-term vision of creating sustainable value and enhancing the quality of life for communities in Vietnam.

SCG Home is a member of SCG, headquartered in Thailand. The brand specialises in the manufacturing and retail of building materials and home improvement solutions, ranging from cement, tiles, and flooring to sanitary ware, furniture, and home decor.

SCG Home officially expanded its presence in Vietnam with the launch of SCG Home Long Bien, a larger and upgraded version of its first SCG Home Supermarket inaugurated in Vinh Phuc in March 2023. This milestone reaffirms SCG’s long-term investment commitment to Vietnam and its dedication to delivering a more modern, comprehensive shopping experience for consumers in the capital and beyond.

VIR