Avery Dennison and Shenzhou Group launch apparel and digital ID products facility

Avery Dennison and Shenzhou Group launch apparel and digital ID products facility

Avery Dennison opened an apparel and digital identification products and solutions facility on May 20 in Ho Chi Minh City.

Avery Dennison and Shenzhou Group launched a new factory in Ho Chi Minh City

The factory has been built and will be operated by a joint venture with Shenzhou Group Holdings, one of the world’s largest vertically integrated knitted garment manufacturers.

This opening represents a significant milestone in Avery Dennison’s strategic investment in Vietnam, reflecting the company’s ambition to strengthen its role in the region as a key player in the textile value chain by delivering sustainable, innovative solutions.

According to Michael Barton, senior vice president and general manager of apparel solutions at Avery Dennison, it will connect intellect and imagination, science and technology, and the physical and digital.

“We're creating products and solutions that unlock new value and help address some of the world’s most complex challenges,” said Barton.

“Our collaboration with Shenzhou Group exemplifies the power of partnership in advancing industry transformation. By combining our strengths, we are creating a future-ready manufacturing ecosystem that accelerates innovation, empowers brands, and drives sustainable growth across the apparel industry,” he added.

Located in Dong Nam Industrial Park, Avery Dennison Worldon Vietnam Joint Venture Co., Ltd. will produce a diverse range of apparel and digital identification products and solutions, including Embelex innovations and RFID technology.

Covering 3,000 square metres, the factory will provide high-end fashion labels and accessories for famous garment brands in the world, meeting the trend of sourcing right in Vietnam.

These offerings are designed to elevate brand value, enhance supply chain transparency, and strengthen Avery Dennison’s local manufacturing capabilities. At the same time, the facility will contribute to the growth and modernisation of Vietnam’s textile sector.

This strategic move aligns with broader regional economic initiatives focused on industrial modernisation and sustainable development, bridging physical and digital capabilities to better serve global brands and local markets. With a vision for innovation and adaptability, the facility is designed for future growth, reinforcing Avery Dennison’s long-term commitment and strategic planning in Vietnam.

Avery Dennison is a global materials science and digital identification solutions company.

It serves industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and groceries, pharmaceuticals, and automotives, with approximately 35,000 employees in more than 50 countries. Sales reached $8.8 billion in 2024.

VIR