Vietnamese products promoted to Algerian consumers

Vietnamese products promoted to Algerian consumers

Algerian consumers had the opportunity to learn about Vietnamese coffee, listen to presentations about the coffee processing methods and test the products on-site.

Algerian consumers learn about Vietnamese products at the event. — VNA/VNS Photo

The Vietnamese Embassy in Algeria coordinated with Bab Ezzouar Commercial Centre in Algiers, organised an event to introduce Vietnamese products to consumers in the North African country on February 22 (local time).

It drew a large number of visitors, mainly local residents and representatives of several Algerian import businesses. At the event, part of the embassy’s annual trade promotion activities, Algerian consumers had the opportunity to learn about Vietnamese coffee, listen to presentations about the coffee processing methods and test the products on-site.

Lê Ngọc Khánh Linh, an economic diplomacy officer of the Vietnamese Embassy in Algeria, told Vietnam News Agency correspondents that in the future, in addition to expanding promotional activities to other provinces and cities, it plans to adopt a more targeted approach, focusing on major importers and industry associations in Algeria.

Most local customers who tried Vietnamese products gave positive feedback, praising their taste and quality. A local business representative expressed a desire to attend more similar events in Algeria to learn more about Vietnamese products and strengthen bilateral trade ties.

Algeria is considered a large and promising market for several of Việt Nam’s key export products, such as coffee, tea, pepper, cashew nuts, spices, tra and basa (pangasius) fish fillets. Among these, coffee is the most popular in the North African country, with an average annual import volume of 130,000 tonnes of coffee beans. 

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