Hanoi to organise trade promotion fair for OCOP items in Haiphong
Hanoi to organise trade promotion fair for OCOP items in Haiphong
On December 21 to 24, the Hanoi Centre for Investment, Trade, and Tourism Promotion to host the trade promotion fair for OCOP items at AEON MALL Commercial Centre, Le Chan district, Haiphong.
The fair is a continuation of an MoU signed earlier by the Ministry of Industry and Trade, Hanoi People’s Committee, and AEON on promoting trade in Vietnamese goods via the Japanese group’s malls to achieve the goal of $1 billion by 2025.
The event in Haiphong is an opportunity for businesses to introduce and promote consumption connections, seek cooperation opportunities, expand markets and gain access to AEON Group’s modern retail distribution system for OCOP products, handicraft products, and typical traditional craft villages of Hanoi and other cities and provinces.
According to the organising board, the trade fair is expected to include free booth areas to support localities to promote and introduce agricultural products and regional specialities.
In addition, there will have a booth area to introduce speciality agricultural products, OCOP items and traditional craft villages in Hanoi and other localities; an area to promote and introduce speciality agricultural products, OCOP items, and green agricultural products of cooperatives in Hanoi; and connection activities to boost product consumption.
The fair focuses on promoting agricultural product groups, regional specialities, processed foods, high-tech agricultural products, green agricultural products of cooperatives, and OCOP items certified with 3–5 stars. In particular, priority is given to OCOP items with 4 to 5 stars that are given QR codes to trace their origin and have traceability stamps.
The fair will include side events such as a conference to connect and promote trade and consumption of agricultural products between Hanoi and Haiphong; on-site product processing activities; cultural exchange activities and ethnic art performances; sightseeing, product shopping and check-in activities.
This event is part of a series of practical activities to celebrate the 50th anniversary of establishing diplomatic relations between Vietnam and Japan; implement and concretise cooperation programmes of the Party Committee, People’s Council, People’s Committee of Hanoi and provinces and cities nationwide with the spirit of “Hanoi with the whole country, the whole country with Hanoi.”
The Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) is a unit assigned by the Hanoi People's Committee to implement cooperation programmes with AEON. Since 2016, it has cooperated with AEON to carry out many agricultural trade promotion activities directly with Vietnamese companies.
The two sides have supported local businesses to export agricultural products and foods to the Japanese market through AEON's retail systems.
In 2023, the fair was taken place in three periods at AEON MALL Ha Dong and AEON MALL Long Bien.
Notably, the first period was held at AEON MALL Ha Dong from June 8-11 and attracted about 70 booths with the participation of about 60 organisations, businesses, OCOP subjects from 20 localities.
After that, the fair was held at AEON MALL Long Bien from June 22-25, and back to AEON MALL Ha Dong from September 14-17.
HPA is considered a bridge to support and connect the agricultural product suppliers with AEON. In addition, HPA also implements technical support training programmes to improve the awareness and the competition capacity for suppliers.
In addition, on December 15-18, HPA organised an event to promote local specialities in preparation for New Year 2024.
The event saw the participation of hundreds of businesses, cooperatives, and OCOP entities from provinces and cities across the country such as Lao Cai, Haiphong, Hanoi, Ninh Binh, Thanh Hoa, Dak Nong, and many more.
It featured 90 booths, displaying over 1,000 products, along with various promotional activities, networking opportunities, and on-site product and processing demonstrations.
