Vietnam recognises 325 products as national brands
Vietnam recognises 325 products as national brands
In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.
Do Thang Hai, Deputy Minister of Industry and Trade (MoIT), said at the Eighth National Brand Product Announcement Ceremony on the morning of October 25 that 172 enterprises that have the criteria of the Vietnam Value Programme.
The vice chairman of its board, Hai, said, "The programme is not a prize but only the starting point for companies to become the programme's partners."
Hai added, "The administration does not act on behalf of businesses but it will support prestigious brands to assist Vietnamese businesses in establishing a firm footing in the home market and in promoting the international commerce of their brands."
In 2022, 48 more companies than in 2020 had items classified as national brands. Photo: Angela Nguyen
"We must develop respected product names in both the local and foreign markets," added Hai. "Vietnam participates actively and extensively in the process of global economic integration, which reinforces its place in the global supply chain and improves the economy's competitiveness."
Through promotional efforts and corporate assistance, the Vietnam Value Programme has increased awareness of local products and created customer trust and preference for goods and services, both domestically and internationally.
The programme has contributed to increasing the business community's awareness of the role of brands in introducing additional value, thereby enhancing competitiveness and confirming their position in the market based on innovation, creativity, and pioneering capacity.
