Vietnamese family businesses optimistic about growth prospects: PwC
Vietnamese family businesses optimistic about growth prospects: PwC
The UK-based audit service supplier PricewaterhouseCoopers (PwC) has released its first survey on Vietnamese family businesses, which showed optimism about their future development. 
The survey is part of PwC’s 10th PwC Global Family Business Survey, which unearths the current thinking and future outlook of 2,801 family business leaders across 87 countries and territories, of which 33 were from Viet Nam, representing a diverse mix of businesses and industries.
According to the survey, 65 per cent of Vietnamese family businesses expect to grow in 2021, and 75 per cent expect to grow in 2022.
Thirty-three per cent of the businesses think they will experience aggressive growth in 2022 which is higher than both regional and global family businesses surveyed.
Up to 55 per cent of Vietnamese respondents will focus on introducing new products and services, followed by increasing use of new technologies (52 per cent).
The current operating model among Vietnamese family businesses is concentrated on family and owner managed businesses (52 per cent and 36 per cent, respectively).
However, the survey findings show that in five years, Vietnamese family businesses will shift towards more external involvement. In detail, they will transition from owner/family managed businesses to family-owned/externally-managed or externally-run businesses (increasing to 60 per cent from 12 per cent).
