Prudential Vietnam rolls out new branding

Prudential’s new brand commitment reinforces its focus on human connections, simplicity, and innovation for customers today and tomorrow.

UK-backed life insurer Prudential Vietnam Assurance Private Ltd. (Prudential) today launches its bold and multi-touchpoint campaign “We are the people that DO” in Vietnam, reaffirming its focus on helping customers of today and tomorrow progress in life, together with its steadfast commitment on “Listening. Understanding. Delivering.”

The new branding also reinforces the company’s customer-first commitment, focusing on human connections, simplicity, and innovation.

“As a leading life insurer in Vietnam for the past 20 years, Prudential has continued to listen to its customers and understand their needs, as well as safeguard their financial future and quality of life,” said Clive Baker, chief executive officer of Prudential Vietnam.

“Our new brand ‘Listening. Understanding. Delivering.’ demonstrates our commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs while making engagement easier for today’s digital-savvy customers,” Baker added.

“We DO” is a dynamic campaign that has been launched across Asia since January 3, starting in Hong Kong.

For more than 95 years, Prudential has helped millions of people in Asia confidently pursue their dreams and passions by taking care of what is important to them: protecting their families, keeping them healthy, building their savings and wealth, and helping them plan for their retirement.

In Vietnam, Prudential is officially launching the “We DO” campaign, aimed to inspire the people that DO. They could be anyone; they all share the DO spirit. They DO to pursue their passions. They DO to improve their life. And they DO for a better life for themselves and their loved ones.

The “We DO” campaign will be rolled out across multi-media channels including television, outdoor, online, newspaper, and magazine from March 11 to June this year.

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