Regent returns to VN, partners with BIM Group
Regent returns to VN, partners with BIM Group
Global luxury hospitality brand Regent Hotels and Resorts is working with prominent Vietnamese property developer BIM Group to develop world-class resorts in Viet Nam and turn them into lifestyle destinations.
As a member of Taiwan-listed multi-sector FIH Regent Group, with its foothold in Beijing, Berlin, Porto Montenegro, Taipei and Singapore, Regent Hotels and Resorts have been eyeing ways to expand in Asia, especially Viet Nam.
"With its pleasant climate, rich culture, wonderful food, fascinating natural sights and improved transport infrastructure, Southeast Asia is considered a popular tourist destination," Ralf Ohletz, the group's president of design and concepts, said in a speech at BIM Group's media briefing on August 17.
Ohletz said rapid economic growth was transforming the region from a budget travelers' must-visit hotspot to one of the top choices for luxury travelers, where Việt Nam was a hidden gem waiting to be discovered.
Ohletz said there was a shortage in hospitality products that were exclusive and classy in phu Quoc and Ha Long, the country's popular tourist destinations.
"Regent Hotels and Resorts wants to bring a whole new luxury accommodation experience to all the guests traveling to Viet Nam," he said.
Le Minh Dung, executive director of BIM Group's property business, said at the briefing that BIM Group was working with Regent Hotels and Resorts to develop a luxury resort in Ha Long and in Phu Quoc.
This would mark the return of the global hospitality brand to Viet Nam after years of absence.
Previously, Regent Hotels and Resorts joined in the development of the luxury resort The Nam Hai in Viet Nam's central region.
The participation of global brands in Viet Nam's hospitality market will boost competition and set new market benchmarks, according to Ohletz, who added that quality would become the decisive factor in its success.
BIM Group has partnered with many leading global hospitality brands, such as the InterContinental and Fusion Suites, on many of its developments, offering world-class products and services.
Quang Ninh Province–based BIM Group's flagship projects include 155ha mixed-use Phu Quoc Marina on Phu Quoc Island and the 248ha Ha Long Marina Urban in the northern province, which consists of a line-up of high-profile component projects.
