BFL launches Fashion Fixed Term Deposit scheme
BFL launches Fashion Fixed Term Deposit scheme
Banque Franco-Lao Ltd. (BFL) has introduced the Fashion Fixed Term Deposit account in a bid to provide customers with a valuable new product.
The bank combined the introduction of its new product with a fashion show and announced scholarships for young people to study fashion design in France.
Speaking at the opening of the event last week, BFL Managing Director Mr Guillaume Perdon talked about the importance of the Fashion Fixed Term Deposit and the development of Banque Franco-Lao, saying “I am here today to r epresent BFL's commitment to Laos businesses.”
The bank recently celebrated its five year anniversary and is now planning for the next five years. One of its main objectives is to support women in business.
“We are tailoring our products and promotions to serve this market accordingly. One of them, as you may have noticed today, is what we call Fashion Fixed Term Deposit,” Mr Perdon said.
“We are providing a gift of a Longchamp bag to those who set up a Fixed Term Deposit with our bank. Many of our managers are here today to provide you with further information.”
“BFL makes it a point of honour to launch products that meet customers' needs. We innovate in terms of our special offers. Our VISA package includes insurance and our savings account under the Build Your Future scheme enables customers to save a fixed amount every month,” Mr Perdon said.
Transfers are made automatically through the fixed term deposit offer, called Fashion Fixed Term, for which BFL offers a Longchamp bag to every customer.
In addition, to further take care of customers, the bank tries to support associations in several fields as well as young entrepreneurs, he added.
Mr Perdon explained that Banque Franco-Lao Ltd. is a joint venture of the French bank BRED Banque Populaire and the leading Lao bank BCEL. With more than 22,000 retail and business clients, 22 full service units and 43 ATMs, BFL is the first European bank in Laos.
Since BFL opened in 2010, business in Laos has accelerated, as evidenced by the fact that there were only 13 banks in Laos in 2007, with the number rising to 26 banks in 2010.
BFL aims to participate actively in the development of Laos with a long-term vision. It seeks to be a bank that is connected to the Lao people and Lao businesses – a bank for the French community in Laos and also for the Lao community in France.
It is an innovative bank that is oriented to new technology, quality and reliability in its operations, providing useful on the spot advice and mobile banking services. It operates as a banking counsellor with real added value.
In response to continual changes in the banking industry, BFL constantly invests in the training and wellbeing of its employees.
Today, Laos has 40 banks and in this highly competitive context the growth of BFL is especially remarkable.
