Indian bike dealer woos male riders
Indian bike dealer woos male riders
Bajaj Auto Limited has recently opened its doors in Laos to introduce an exciting new range of motorbikes which they hope will appeal to male customers in particular.
The India-based company is part of the Bajaj Group, and is targeting motorbike enthusiasts by offering 135cc and 200cc bikes imported from India.
The bikes have been on sale in Vientiane for two months since the company's launch in the middle of May and already 20 have been sold, the dealer's Sales and Marketing Manager, Mr Pariya Nuanthsing, told Vientiane Times last week.
He said that compared to other imported Asian brand motorbikes, the Bajaj models are quite cheap and the company hopes young people will find them more affordable.
He hopes the brand will become well known and popular as more of the bikes appear on Vientiane's streets and turn heads with their streamlined looks.
To start with, Bajaj Auto has imported just 300 bikes to test the market. These are on sale at 13 motorbike outlets in Vientiane, Mr Pariya said.
To compete with other brands and expand their customer base, the company has teamed up with partners in Laos to promote the bikes in the media.
“Currently we are just selling two models of motorbike. They're still not that well known by most young people, but we plan to change that so there is significantly more interest our brand by the end of the year,” Mr Pariya said.
Bajaj was founded 100 years ago, and has enormous experience in the production of motorbikes and tricycles. The company is ranked as the world's fourth largest two- and three-wheeler manufacturer, selling about 4.2 million bikes a year.
The company has operations in 50 countries, with Laos now being the fifty-first.
The brand is a leader in the market in the Philippines, Colombia, Egypt, Peru, Guatemala, Nigeria, Bangladesh, Sri Lanka, and Uganda.
Bajaj partners with Kawasaki, a global leader in the industry, in the development of technology.
vientiane times
