Global sports firms head to HCM City next month

Global sports firms head to HCM City next month

The series events will be held simultaneously from August 13 to 15 at the Saigon Exhibition and Convention Center (SECC).

A visitor testing a product at the event in 2025. — Photo courtesy of the organiser

More than 400 enterprises from 15 countries and territories will gather in HCM City this August for a series of international exhibitions dedicated to the sports, cycling and outdoor industries, providing a platform for businesses to expand partnerships and explore opportunities in Việt Nam's growing consumer market.

The Vietnam International Sports & Outdoor Exhibition (Vietnam Sport Show 2026), the Vietnam International Two-Wheel Exhibition (Vietnam Cycle Expo 2026) and the 14th Zhejiang Export (Vietnam) Fair 2026 will be held simultaneously from August 13 to 15 at the Saigon Exhibition and Convention Center (SECC). 

Together, the events will occupy 10,000 square metres of exhibition space with 520 booths, creating an integrated trade promotion platform covering the entire value chain of sports equipment, bicycles and related manufacturing industries.

According to the organisers, the co-located exhibitions respond to growing demand for sports products, outdoor recreation and environmentally friendly transportation in Việt Nam and the ASEAN region. 

The exhibition ecosystem brings together manufacturers, distributors, suppliers, technology providers and buyers while offering direct business matching opportunities with enterprises from Zhejiang Province, China.

Vietnam Sport Show 2026, organised with the support of the Sports Authority of Vietnam, will showcase fitness equipment, outdoor sporting goods, rehabilitation products, sports technology and wellness solutions. The event is also expected to connect exhibitors with sports centres, fitness clubs, retailers and OEM/ODM partners through dedicated B2B matchmaking sessions.

International participation remains a highlight of this year's exhibition, with a Taiwan Pavilion introducing advanced sporting goods and athletic technologies. 

Meanwhile, Vietnam Cycle Expo 2026 will present the latest developments in bicycles, electric bicycles and green mobility solutions. 

Products on display will range from sport and city bicycles to battery technologies, smart cycling devices, components and accessories. Global and Vietnamese brands, including Giant, Liv, Java, Garmin, Dahon, RoyalBaby, Sava, Maxxis, Magicshine and Sufat, are scheduled to participate.

The Zhejiang Export (Vietnam) Fair will feature manufacturers specialising in sports equipment, bicycles, consumer products and supporting industries, enabling Vietnamese companies to establish direct sourcing relationships and explore OEM and ODM cooperation.

Visitors will also be able to attend seminars on sports technology and green energy, participate in B2B networking sessions and experience interactive activities, including bicycle test rides, the TACX Challenge, the Wheeltop DIY Workshop and fitness competitions. 

The event will also host the VN-Strength Deadlift Championship 2026 and the Vietnam Arm Wrestling Championship, creating opportunities for businesses to engage directly with sports professionals and consumers. 

Bizhub