Ceremony for Việt Nam Consumer Rights Day 2026 to open this weekend

Ceremony for Việt Nam Consumer Rights Day 2026 to open this weekend

Themed ‘Information Security - Building Trust - Sustainable Consumption’, this year’s event will focus on three main pillars including ensuring consumer data security in the context of the digital economy; strengthening connections between the State, businesses and consumers; and promoting responsible consumption and efficient energy use.

A series of activities will be also organised to create a forum for connecting relevant units, raising social awareness, and promoting the building of a transparent, safe, and sustainable consumer environment. — VNA/VNS Photo

A nationwide push to strengthen consumer protection will gather pace in the southern province of Khánh Hòa from March 27 to 29, as the Ministry of Industry and Trade (MoIT) leads this year’s activities marking Việt Nam Consumer Rights Day 2026.

According to the MoIT’s National Competition Commission, the programme, themed 'Information Security - Building Trust - Sustainable Consumption', will centre on three priorities: safeguarding consumer data in the digital economy, strengthening links between the State, businesses and consumers, and promoting responsible consumption alongside efficient energy use.

At the national launch ceremony, scheduled for the afternoon of March 28, representatives of ministries and agencies, social organisations and businesses are expected to make commitments affirming their responsibility to comply with the law, provide safe and transparent products, and help build consumer confidence and a fair marketplace.

Alongside the ceremony, a series of activities will be held to create a forum for engagement among stakeholders, raise public awareness and promote a transparent, safe and sustainable consumer environment.

Thematic seminars will offer practical guidance aimed at improving consumer awareness while amplifying the event’s core message.

A ‘Consumer Advice Corner’ will provide direct support to the public, offering legal information, helping identify violations and guiding individuals through complaint procedures when their rights are infringed.

A running event in support of Consumer Rights Day will also take place on the afternoon of March 28, drawing nearly 1,000 participants and helping spread awareness of consumer protection across the community.

March 15 is officially recognised as Việt Nam's Consumer Rights Day under the 2023 Law on Protection of Consumer Rights. The occasion serves not only as a public awareness campaign but also as a legal mechanism reinforcing the central role of consumers in the economy and underlining the shared responsibility to safeguard their legitimate rights. 

Bizhub