Visa links with DealMe to launch cross-border card installment service

Visa links with DealMe to launch cross-border card installment service

Digital payments provider Visa and fintech DealMe have launched NanuPay, the first solution that lets Vietnamese Visa credit cardholders choose installment plans while shopping abroad, supporting Việt Nam’s digital transformation and making international spending simpler, safer, and more affordable.

Visa and DealMe launches NanuPay – the first solution that lets Vietnamese Visa credit cardholders choose installment plans while shopping abroad. – Photo courtesy of Visa

The service goes live in South Korea, enabling eligible Techcombank and Sacombank cardholders to select an installment plan instantly at checkout, with no app downloads or new card applications necessary.

The pilot will launch for Việt Nam-issued Visa cardholders from pioneer issuers Techcombank and Sacombank at Shinsegae Duty Free and select beauty and medical tourism providers in Seoul and Gangnam, including Lien Jang Plastic Surgery & Dermatology, Samsung Miracle Eye Clinic, Le Dental Clinic, Laprin Clinic, and many more, offering interest-free installments, special discounts, and complimentary gifts. 

Expansion is planned to enable the same interest-free installment experience for Visa credit cardholders in the United States, Japan, Singapore, Hong Kong (China), Malaysia, Indonesia, the Philippines, and other global markets.

According to Visa’s Green Shoots Radar survey, Vietnamese consumers, led by Gen Z and Millennials, are more likely than the Southeast Asia and Asia Pacific average to make big‑ticket purchases, with seven in 10 expressing this intent, especially in healthcare and travel. This makes NanuPay’s installment options at South Korean beauty and medical institutions, as well as duty‑free stores, particularly relevant for Vietnamese shoppers.

“This launch with DealMe underscores Visa’s commitment to delivering flexible and secure cross-border payments while connecting the entire ecosystem so innovation reaches consumers faster. As a trusted brand at the centre of commerce, Visa brings banks, fintechs, merchants, and platforms together to give Vietnamese cardholders unparalleled access to installment options and offers worldwide. Our aim is to make every payment seamless and safe, in line with the Government’s ambition for a cashless, digitally inclusive economy, and support sustainable economic growth for Việt Nam,” said Dung Đặng, Visa country manager for Việt Nam and Laos.

Visa’s Gen Z Decoded report shows Vietnamese Gen Z values personalised experiences and seamless digital payments, with South Korea ranking as a top travel and shopping destination. 

NanuPay helps them enjoy those experiences more responsibly by offering transparent, interest-free installments at checkout in South Korea, making budgets easier to manage without extra apps or new cards. The service supports financial inclusion and Việt Nam’s cashless vision while strengthening convenient, secure cross-border spending for Vietnamese consumers.

DealMe was established in 2022 with technology investments from Korea Advanced Institute of Science and Technology. In June 2023, the company signed an agreement with Lotte Card to process installment payments for international customers visiting South Korea. 

Bizhub