Leading Japanese eyewear brand to come to Việt Nam

Leading Japanese eyewear brand to come to Việt Nam

JINS Vietnam Co Ltd, a subsidiary of Japanese JINS HOLDINGS Inc, recently announced it will enter the Vietnamese market by opening its first official store at Saigon Centre, HCM City, in November 2025.

The pop-up store of JINS, a leading Japanese eyewear brand. The brand will officially open in Việt Nam in November this year. — Photo courtesy of JINS Vietnam Co Ltd

JINS Vietnam Co Ltd, a subsidiary of Japanese JINS HOLDINGS Inc, has recently announced it will enter the Vietnamese market by opening its first official store at Saigon Centre, HCM City, in November 2025.

To mark the milestone, this leading Japanese eyewear brand offers early experiences to local customers with the JINS Saigon Centre pop-up store officially opened right at the future site of the flagship store.

The pop-up store was designed by architects Fumiko Takahama and Tomohiko Komatsu, who have previously designed JINS stores both in Japan and internationally, including the JINS Tokyo Head Office. The store primarily showcases JINS's flagship products, globally popular items, and made-in-Japan products. 

While products are not sold at the Pop-up store, spaces for lens processing, eyewear adjustments, and optometry assistance are intentionally placed where they are visible from within the store, similar to regular JINS stores. 

JINS opened its first store in Japan in 2001. As of the end of May 2025, JINS operates 789 stores across six regions worldwide.  

Bizhub