WinMart unveils “Russia Corner” – a unique destination for culture and shopping

Jun 14th at 10:08

14-06-2025 10:08:30+07:00

WinCommerce, a member of Masan Group, in collaboration with Magnit Group and leading distributors, launched Russia Corner at WinMart Royal City in Hanoi on June 12.

Russia Corner is a dedicated shopping space for products from Russia, part of a strategy to improve customer experience and bring diverse global offerings to WinMart’s modern shopping space. The opening ceremony took in celebration of Russia's National Day.

Russia Corner features 170 stock-keeping units from over 30 Russian manufacturers. At Russia Corner, customers can immerse themselves in a space imbued with Russian culture, from soft blini cakes to warm cups of Samovar tea and bottles of original Russian vodka. These products will meet shopping demands and open up opportunities for Vietnamese consumers to explore and experience Russian culture.

The space is an important part of WinMart's strategy to develop experiential shopping models. Each product carries a strong cultural imprint, underscoring WinMart’s goal of creating multidimensional shopping spaces, where customers can enjoy shopping and connect with international cultural values. From smoked sausages to black bread, Russian chocolate, and original vodka, all are officially imported, carefully selected, and distributed at preferential prices.

With a promotion from June 12-20, customers can enjoy Russian products and participate in mini-games to receive gifts at the counter, facilitating customers to shop and fully explore Russian culture.

The opening ceremony saw the participation of representatives from the Embassy of the Russian Federation in Vietnam, the Russian Ministry of Agriculture, the Russian Trade Office in Vietnam, retail partners, and representatives of WinCommerce. WinMart will continue to expand its interactive activities and experiences while exploring Russian culture across several large supermarkets nationwide.