Vietnamese firm expands deforestation-free coffee exports to US
Vietnamese firm expands deforestation-free coffee exports to US
MISS EDE, a Vietnamese specialty coffee company, on Tuesday announced the export of two additional containers of sustainably sourced coffee to the U.S., with shipments expected to be completed in the second quarter.
The robusta coffee beans used in MISS EDE’s export products are cultivated in non-deforested areas by Simexco Dak Lak Company. Photo: Minh Phuong |
MISS EDE’s latest shipment includes 24,000 packs of roasted coffee and 18,000 packs of whole coffee beans, produced under stringent sustainability standards that meet the European Union Deforestation Regulation (EUDR).
This compliance ensures the coffee is traceable, deforestation-free, and sourced from sustainable farms -- a key requirement for entering demanding markets like the U.S. and the EU.
The robusta coffee beans used in these products are cultivated in non-deforested areas by Simexco Dak Lak Company, reinforcing MISS EDE’s commitment to environmental sustainability.
This expansion builds upon MISS EDE’s initial success in the U.S. market, where its first 18,000-pack shipment was well received by consumers and quickly gained shelf space in supermarkets.
With positive consumer feedback and steady sales performance, U.S. distributors have increased their orders, further solidifying Vietnam’s coffee presence in one of the world’s most competitive markets.
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| MISS EDE successfully exported its first container with 18,000 packs of roasted and ground coffee to the U.S. in 2024. Photo: Minh Phuong |
MISS EDE has also signed a five-year cooperation agreement with Simexco Dak Lak, ensuring that its coffee supply chain meets international 4C, Fairtrade, and Rainforest Alliance sustainability standards.
The incorporation of EUDR certification further aligns its production with EU anti-deforestation policies.
Beyond the U.S. market, MISS EDE is also expanding into South Korea, where it has partnered with The Nanum Trading to distribute its coffee and chocolate products, while also introducing Korean health beverages to Vietnam.
The EUDR, originally set for enforcement on December 30, 2024, mandates that coffee, along with other products including palm oil, cattle, soy, cocoa, timber, and rubber exported to the EU, must be proven to be free from deforestation activities post-December 31, 2020.
In response to industry concerns, the bloc later extended the enforcement deadlines -- allowing large companies until December 30, 2025 and small companies until June 30, 2026 -- to comply with the traceability requirements.
Non-compliance can result in fines up to four percent of a company’s turnover and exclusion from the EU market.
- 14:49 14/03/2025
