BJC BIGC Thailand continues expansion into Việt Nam’s retail market

BJC BIGC Thailand continues expansion into Việt Nam’s retail market

Việt Nam is a promising market for Thai businesses, said Thailand Trade Representative Umesh Pandey during his working visit to Việt Nam.

Thailand Trade Representative Umesh Pandey visits the MM Mega Market Vietnam during his working visit to Việt Nam. — Photo courtesy of the company

Việt Nam is a promising market for Thai businesses, said Thailand Trade Representative Umesh Pandey during his working visit to Việt Nam.

As part of the visit, Pandey has a meeting with the management board of MM Mega Market Vietnam, a strategic retail brand belonging to BJC BIGC Group, a leading Thai investor in Việt Nam.

"We have established a significant presence in Việt Nam’s retail sector. With a population of nearly 100 million, the majority of whom are young, Việt Nam is a promising market that we aim to tap into. When combined with Thailand’s population of nearly 70 million, the two countries together have a total of approximately 170 million people, accounting for about 25 per cent of ASEAN’s population. With both nations making up nearly a quarter of the region’s population, we must seize this opportunity," Pandey said.

He also said that Thai companies excel in the retail sector, while Vietnamese enterprises are strong in production across various areas. "Let’s join hands, complement each other and take it further.  Thai companies would continue to expand. We will explode further cooperation in every aspect of the retail industry. Going forward, from wholesale to retail, and even to the high-end market.”

In the retail sector, Pandey stated that MM Mega Market is a good example of a Thai investor in the Vietnamese market. With strong financial backing, advanced technology and a high-quality workforce from BJC BIGC Group Thailand, MM Mega Market is steadily expanding its investment and operations in Việt Nam.

In November 2024, MM Mega Market broke ground on its first mega-complex in Việt Nam, featuring shops, restaurants, cinemas and cafés, located in Đà Nẵng City, with a total investment of nearly US$20 million. This initiative aligns with BJC BIGC’s strategic goal of expanding its distribution network to 56 stores by 2028, focusing on hypermarkets and food service operations.

Since the beginning of this year, BJC BIGC Vietnam’s manufacturing and trading operations, combined with the strength of MM Mega Market, have aligned under a shared vision and management partnership. This collaboration aims to drive the next phase of success by providing comprehensive solutions to suppliers and local manufacturers while delivering greater value to customers in the Việt Nam market.

Currently, Việt Nam’s exports to Thailand remain relatively modest, amounting to only half of Thailand’s exports to Việt Nam. To create more opportunities for Vietnamese products, particularly agricultural goods, to access the Thai market more effectively, Pandey emphasised that Vietnamese and Thai goods share many similarities. While some products are competitive, there are also numerous opportunities for complementary trade between the two countries.

“In terms of agricultural products, we can explore certain items that both countries produce but are currently in short supply in Thailand. If there is a shortage in Thailand while Việt Nam has an excess supply, we could consider importing those products from Việt Nam.”

However, Pandey suggested that businesses should avoid exporting raw or fresh agricultural products without added value. "When exporting agricultural products, there should always be value addition. By doing so, you not only enhance the product itself but also create value for the farmers selling it, the factories processing it, and the workers they employ. This process generates jobs and improves people’s lives.

"We will explore ways for both sides to complement each other. Our goal is not just to sell Thai products to the world, but also to bring high-quality goods from other countries, including Vietnam, into our own market," Pandey emphasised.

BJC BIGC Group, one of the largest conglomerates in Thailand, operates across a diverse range of sectors, from upstream glass and aluminum can packaging, to midstream consumer staple manufacturing, healthcare trading and downstream retail. With a total investment of more than $1 billion in Việt Nam, BJC BIGC Group currently provides solutions in packaging, consumer goods, healthcare, technical services and retail.

After more than 20 years of operation and growth, MM Mega Market has expanded to 21 wholesale centres and supermarkets nationwide, along with six sourcing and distribution platform, eight B2B food service depots and two central warehouses. The company currently employs over 4,000 staff, collaborates with 1,500 suppliers, and partners with hundreds of local farmers across the country. 

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