Over 70,000 families celebrate with Nestlé’s 'Bringing a quality Tết' campaign
Over 70,000 families celebrate with Nestlé’s 'Bringing a quality Tết' campaign
In celebration of the festive season and the year's largest shopping occasion, Nestlé has launched a series of engaging promotions, offering consumers across the country the chance to participate in activities and win practical prizes.
Over 70,000 Vietnamese families joined in the programme. — Photo courtesy of Nestlé |
In just one month the Nestlé, praying for a quality Tết in your hands' programme, has captured the hearts of over 70,000 Vietnamese families, inviting them to explore the diverse ways to celebrate a meaningful and high-quality Tết across the country.
As part of this initiative, Nestlé Vietnam partnered with Channel 14 to host the 'Flex Quality Tết - Closing Quality Gifts' contest, which aims to honour the deep cultural and humanistic values of the holiday. The contest sparked tremendous enthusiasm, drawing thousands of participants to share their personal interpretations of a 'Quality Tết' resulting in vibrant discussions on social media platforms.
The most popular themes shared by participants centered on Tết Đoàn Viên (Family Reunion), Tết An Yên (Peaceful Tết) and the emerging Tết Flex trend, particularly among younger audiences. These trends reflect the values and aspirations of the younger generation, emphasising the importance of family togetherness and celebration during the Lunar New Year season.
Nestlé also captivated audiences with two short commercials, which garnered over 20 million views and millions of interactions across social networks. The ads creatively showcased the journey of Tết through various family scenarios - ranging from joyful reunions with loved ones at home, to a sailor celebrating Tết with colleagues and a child far from home connecting with family virtually. Each story underscored a universal truth: no matter the form Tết takes, every generation shares a common desire for a quality Tết.
In celebration of the festive season and the year's largest shopping occasion, Nestlé has launched a series of engaging promotions, offering consumers across the country the chance to participate in activities and win practical prizes. These programmes will run until January 31, inviting participants to engage on the Nestlé Family website (https://www.giadinhnestle.com.vn/cautetchatluongtrongtay) and visit Nestlé booths at Big C and Co.opmart stores to receive gift products and explore Tết-inspired designs that reflect the spirit of the holiday.
Having been a part of Việt Nam for nearly 30 years, Nestlé's iconic products like Maggi, MILO, Nestea, LaVie, Nescafé and KitKat have become staples in the country's Tết, adding unique flavors to family gatherings and special moments. Through these activities, Nestlé not only celebrates the rich traditions of Tết but also reinforces its commitment to preserving and enriching Vietnamese culture. These efforts inspire deeper connections and contribute to building a more united and prosperous community.
