AEON Vietnam to open new store in Hanoi

AEON Vietnam to open new store in Hanoi

Japanese retailer AEON Vietnam opened its new AEON Xuan Thuy hypermarket in Hanoi on January 10, following the launch of AEON Hue and AEON Ta Quang Buu at the end of 2024.

Located on 122-124 Xuan Thuy street, AEON Xuan Thuy will support residents and visitors with the concept “Eating & Living Fun, Covenient! Urban Aeon”.

AEON Xuan Thuy offers a dynamic shopping and experiential space, seamlessly blending a modern supermarket area with a diverse dining zone featuring over 10 renowned brands, ready to cater to every customer's needs. Photo: AEON Vietnam

AEON Xuan Thuy aims to be the number one destination for customers in Cau Giay and surrounding districts, offering popular assortments and services that resonate with local people. The focus is on providing the best possible experience for customers and creating a unique identity for itself.

AEON Xuan Thuy is targeting key customer segments including students, office workers, and new families.

AEON Xuan Thuy features a three-storey design, with a “super-size” food court occupying the entire third floor. Connected directly to the first floor by modern escalators, the food court, including AEON Delica and various other brands, offers a wide range of Asian and Eastern cuisines. Visitors can savour delicious dishes and immerse themselves in authentic Japanese culinary experiences, while discovering new brands making their debut in Vietnam.

AEON offers a wide variety of items including sushi, Japanese dishes, chicken, noodles, and baked goods, with a particular focus on lunch boxes. The store also features trendy items such as sweet croissants, sandwich croissants, and tiramisu. For daily essentials, AEON Xuan Thuy provides high-quality products in the supermarket area, fashion, health and beauty care, and household goods that meet AEON quality.

To provide customers with unique and memorable experiences, AEON Xuan Thuy offers a wide range of organic products, AEON private label items, fresh salad bars, cosy cafes, and a fun play area. Additionally, the Barista Bean coffee shop creates a relaxing ambiance.

AEON Xuan Thuy is committed to delivering exceptional shopping experiences through professional, attentive, and dedicated customer service. This aligns with the AEON Group’s policy of identifying Vietnam as its second hub besides Japan in its mid- and long-term strategy.

VIR