Wood industry striving to regain growth momentum

Apr 4th at 13:33
04-04-2023 13:33:21+07:00

Wood industry striving to regain growth momentum

Having undergone numerous hardships, businesses in the wood industry are showing great resilience with a high level of adaption and flexibility to regain their growth momentum.

 

The latest figures from the Vietnam General Department of Customs show that the total export value of wood and wood products in February was estimated at $800 million, down 0.7 per cent compared to January and sliding 10.9 per cent on-year.

In the first two months of this year, the figure approximated $1.6 billion, down 34.8 per cent on-year.

Although the sector's export performance is diminishing due to a lack of orders since late last year, many businesses are still optimistic and are sparing no efforts in finding new customers to bolster production and reduce redundancies.

Le Minh Nghi, deputy general director of the Hanoi-based AA Architecture Construction Corporation, noted that the doldrums of the real estate sector have had a negative impact on businesses in the timber industry.

However, with good preparation that began late last year, many firms in the wood sector have quickly engaged in market surveys in a bid to boost export orders.

“We have constantly been taking part in trade promotions and exhibitions to meet foreign partners, particularly designers in the US, Canada, Thailand, and Singapore. Based on frequent information sharing, our company has garnered their trust and made new contacts,” said Nghi.

With good preparation that began late last year, many firms have quickly engaged in market surveys in a bid to boost export orders.

According to Truong Nhat Linh, Tekcom Corporation’s managing director, the company is taking steps to increase sales in traditional markets by launching several new products and offering discounts and deferred payments.

“In the Turkish market, our company is offering a 15 per cent discount, and this policy will be soon applied in Japan as well,” said Linh.

Vu Tien Thap, CEO of D’Furni JSC in Hanoi, is confident that the demand for wooden furniture is still great, so firms need to have a long-term vision to efficiently grasp the opportunities.

“In the next three years, the World Cup will be co-organised in the US, Canada, and Mexico. The preparations in terms of infrastructure could result in significant opportunities for Vietnamese furniture manufacturers,” said Thap.

“By providing total solutions for bulk orders, our company supplies the extensive Holiday Inn hotel chain across the US and Canada. The customer wants to continuously innovate themselves.”

In addition, D’Furni has worked on plans to approach a contractor in Europe that has stringent quality requirements.

AA Corporation has swiftly revised its production and business strategy for both the domestic and export market. In the past, the domestic market accounted for about 80 per cent of sales, but as of now, local sales make up 60 per cent and exports fill the remainder.

Similarly, director Truong Nhat Linh at Tekcom has unveiled that the company aims for a comeback in the Middle East as the implementation of megaprojects in this region could lift demand.

“We will make the most of this time to bolster sales in the domestic market before other firms regain stability in their operations,” said Linh.

vir



RELATED STOCK CODE (1)

NEWS SAME CATEGORY

Production and export boost acknowledged to fortify targets

With a decline in trade for Q1, looming risks both in the global markets are posing challenges for the country to reach its export target this year.

Hanoi promotes concentrated agricultural areas

Hanoi's focus will be on the development of high-tech agriculture and farm-based production in conjunction with eco-tourism.

MARD targets $14 billion in agro-forestry-aquatic exports in Q2

The Ministry of Agriculture and Rural Development targets $14 billion in export turnover of the agro-forestry-acquatic sector in the second quarter of this year, an...

Vietnam, Israel conclude free trade agreement talks, expect robust bilateral trading

Israel is now the third-largest export market and the fifth-largest trade partner to Vietnam in West Asia.

Vietnam Expo 2023 welcomes over 20,000 visitors

More than 500 businesses from 16 countries and territories with 600 booths will attend the Vietnam Expo 2023, which will run from April 5 to 8 in Hanoi.

Investment pours into HCM City industrial zones

HCM City’s export processing zones and industrial parks attracted investments of more than US$90 million in the first quarter of this year, a 21.36 per cent...

Agriculture sector sees lower trade value in Q1

The trade value of agro-forestry-fisheries products in the first quarter of this year was estimated at US$20.63 billion, down 11.2 per cent year on year, according...

EVN proposes electricity price hike to combat losses

The Electricity of Vietnam (EVN) has once again proposed to increase electricity prices to combat enormous losses, which may reach more than VND93 trillion (nearly...

Business hours for customs clearance services extended at Vietnam-China border gate

China has agreed to extend daily business hours for customs clearance services at Huu Nghi International Border Gate, which links Vietnam’s Lang Son Province with...

Vietrade and Messe Frankfurk cooperate to promote trade activities

The Vietnam Trade Promotion Agency (Vietrade) and German Messe Frankfurt on Thursday signed a memorandum of understanding (MOU) on enhancing cooperation in trade...


MOST READ


Back To Top