Coca-Cola to reveal new stories in Tet 2023 campaign
Coca-Cola to reveal new stories in Tet 2023 campaign
Vietnam, December 16, 2022 – Coca-Cola Vietnam officially kicks off 2023 Tet campaign with the message "Tet may change, the magic remains" to highlight the unchanging value of family reunion meals during Tet, despite passing generations.
Coca-Cola Vietnam will stage numerous meaningful online and offline activities to welcome the New Year. The colorful images of the campaign will be rolled out across social platforms and mass media, as well as street signs and shopping mall advertisements to evoke the magical moments that define Tet. The message will unequivocal: while Tet has changed in a myriad ways over the years, the warmth of family reunions over Tet meals will stay the same forever.
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This year, the brand shows the family bonding over shared Tet meals. Specifically, Coca-Cola will launch the interactive activity called "Timeless Magic Table" on a website of campaign here. Users will be able to scan a QR code on every COCA-COLA® Tet 2023 product to visit the website and share their family moments experienced during Tet meals. The website will automatically filter and collate the photos in the style of past decades to create special Tet postcards which users can share on social media. In addition, with each interaction, users will have the opportunity to receive vouchers for shopping or food ordering on e-commerce platforms. Through images of the timeless magic table of family meals, Coca-Cola hopes to share with Vietnamese people the joy of family reunions during Tet that remained unchanged over the years.
Not only featuring online activities, for this year's Tet campaign, Coca-Cola also offers consumers in Ho Chi Minh City an interesting festive activity, with photo area bedecked in red and dozens of stalls with folk games and delicious Tet food,… at Hoa Lu Stadium (2 Dinh Tien Hoang, Da Kao Ward, District 1, Ho Chi Minh City). The event will be open for the public over the two weeks from December 24, 2022 to January 8, 2023. Coca-Cola will also hold a large-scale Tet event featuring thousands of families and a lineup of celebrities to work an exciting miracle together with Coca-Cola. This special event will happen on January 8, 2023.
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“With the message “Tet may change, the magic remains”, Coca-Cola wants to bring back memories of the old Tet family meals so we can all treasure our families and the traditional Tet holiday. Coca-Cola believes that miracles surround us in every moment, and through this year’s Tet campaign, we hope to help many realize the magic of the moment bonding with family in every Tet meal.” Mrs. Nguyen Lan Yen, Marketing Head of Coca-Cola Vietnam shared.
