New Zealand's leading export enterprises join trade promotion in Vietnam
New Zealand's leading export enterprises join trade promotion in Vietnam
In order to promote trade and strengthen the comprehensive economic cooperation relationship between Vietnam and New Zealand, New Zealand Trade and Enterprise (NZTE) organised an event at the GEM Center on the afternoon of November 16 to introduce the nation's brands to customers in Vietnam.
The event was graced by the presence of New Zealand Prime Minister Jacinda Ardern, a New Zealand business delegation, and Vietnamese influencers.
With the global campaign Made With Care, NZTE hopes to expand the brand value of New Zealand's food and beverages (F&B) and outstanding healthcare products with the goal of sustainable production and business, providing the best to Vietnamese customers.
Ten of New Zealand's brands were introduced at the event including Landcorp - Pamu, Open Country Diary - Awarua, NIG Nutritionals, Humble Oats, All Green, Douglas Pharmaceuticals, Xtend Life - Zupa, Little Beauties, The NZ Honest Co - Little Dragon, and Apollo - Apple Press Juice. These brands are associated with New Zealand's leading export products, particularly in the F&B sector.
Many Vietnamese influencers appeared at the event to explore the high-quality products from New Zealand.
With the country’s climate, fertile soil, and pristine ocean, combined with its passionate people, New Zealand is the largest exporter in the world of a number of food products – including some dairy and meat products – and is a major producer of kiwifruit, apples, and seafood.
Vietnam is New Zealand’s 15th largest trading partner, with total bilateral trade valued at NZ$2.39 billion ($1.45 billion) up to June. 46.5 per cent of goods exported to Vietnam from New Zealand are dairy products, showing the market’s favorability for New Zealand’s high-quality offerings in this area.
