Masan launches WINLife “Is All You Need” ecosystem and opens 27 multi-utility stores

On Sep 9th 2022, Masan Group Corporation announced the launch of WINLife, the “one-stop shop” ecosystem that provides consumers with a convenient and seamless offline-to-online experience.

WINLife ecosystem is Masan’s next breakthrough to enhance customer experience via its consumer – tech platform.

“During the past 3 years, besides restructuring WinMart/WinMart+ to become a profitable retail platform, Masan has taken steps to pioneer multi-utility retail models to meet the ever-evolving consumer demand. With the message "WIN is all you need", we are proud to launch the WINLife ecosystem, a destination of strong brands with outstanding quality made by Vietnamese to serve Vietnamese consumers,” said a representative of Masan Group.

Initially, Masan established a chain of 27 WIN stores at prime locations in Hanoi and Ho Chi Minh City. WINLife serves big and essential daily use of Vietnamese people, ranging from grocery (WinMart+), financial service (Techcombank), pharmacy (Dr. Win), F&B (Phuc Long) to telecommunication services (Reddi). In 2022, Masan plans to launch from 80 - 100 WIN stores nationwide.

WIN store brings a modern and convenient shopping space with youthful and fresh colors. The store's design is inspired by Western European architectural style, consulted by French architects of Malherbe, the Paris-based architecture firm that has designed numerous showrooms for famous brands such as Dior, Louis Vuitton, Huawei, ect. With an impressive design and high quality products and services, WIN store brings international quality shopping experience to Vietnamese consumers.

The highlight of WIN store is one main counter that is designed 360 degrees and a central payment zone to make payments more convenient and quicker. Besides the traditional payment method at the counter, consumers can order and pay for Phuc Long items at O-Zone, a cashless payment (ATM card, Mastercard, Visa, Scan & Pay, etc.) area, integrating offline and online to increase the convenient shopping experience for consumers.

By serving multi-utility at only one destination, WIN store will help consumers save time and enjoy high-quality products and services at a cheaper cost for daily essential consumption needs.

At the first 27 WIN stores, Masan also introduces WIN Membership program with exclusive benefits: After successful membership registration, WIN members will receive an immediate discount of 50%, up to VND 50,000 on their first bill; a free Welcome Drink from Phuc Long; receive up to 20% off daily essential grocery basket, thereby, helping more consumers access "Best of Fresh" produce at competitive prices. In addition, WIN members will be able to enjoy healthcare solutions from Dr. Win, such as essential family medical kit, health insurance packages based on spending at WIN or a weekly health counseling program. These unique features make Dr.Win stand out from other pharmacies in the market.

The WIN Membership program will soon be scaled up to more than 3,000 WinCommerce supermarkets and minimarkets and integrated with dual financial solutions and benefits provided by Masan and Techcombank.


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