Vietnam’s hospitality market large on radar of foreign buyers

Vietnam’s hospitality market has become more vibrant following the Ministry of Construction’s proposal to seek the government’s approval for foreigners to buy hospitality projects in Vietnam. As of the end of 2019, around 800 foreign individuals and organisations have bought houses in Vietnam, a figure that makes little justice to the appeal of the Vietnamese real estate market.

Vietnam’s hospitality market large on radar of foreign buyers
The Beachfront subdivision of the Angsana Residences Ho Tram project

Vietnam is expected to be the fourth fastest growing country with an average growth rate of 6.7 per cent in 2021-2025, according to FocusEconomics. This, coupled with upcoming reforms in property ownership, make Vietnam’s real estate market more attractive to foreign investors, especially in the hospitality segment in coastal localities. According to the Korea Wealth Report 2019 recently published by KB Financial Group Research Institute, rich South Koreans prefer Vietnam for overseas real estate investments. Around 57.1 per cent of 400 South Koreans with assets worth over a billion won ($831,000) want to invest in Vietnam.

Indeed, the opening of the hospitality market for foreign buyers will bring triple benefits to Vietnam by improving service quality, increasing capital for tourism infrastructure and encouraing travellers to return to the market. Thailand is a successful example for this strategy.

The latest report by real estate firm DKRA Vietnam shows increasing supply in the hospitality markets in Ho Chi Minh City and neighbouring provinces in the first quarter of 2021. Up to 778 resort villas at six projects came into the market in the first quarter, 3.2 times the number in the previous quarter, and 26 times as much as a year earlier. The absorption rate was 25 per cent (196 villas sold), almost twice the number from the fourth quarter of 2020.

Ba Ria-Vung Tau and Binh Thuan are the hotspots attracting hospitality investors, accounting for the majority of the market supply in the first quarter. Among them, Ba Ria-Vung Tau is highly appreciated for its close proximity to Ho Chi Minh City with developing infrastructure and the local authorities’ efforts to develop tourism.

Ba Ria-Vung Tau will prioritise investment in Ho Tram-Xuyen Moc, which features abundant natural resources with a 32km coastline crossing several landmarks such as Bung Rieng, Ho Tram, and Binh Chau. Thanks to this strategic position, most resorts in the area are built next to the coastline to enjoy the majestic natural advantages.

The highlight of Angsana Residences Ho Tram

Nested in Ho Tram area – the "new tourism capital" of the south – Angsana Residences Ho Tram is a special 5-star resort project enchanting investors with a full suite of advantages.

First is its location. Angsana Residences Ho Tram is situated right on the coastline in Ho Tram. The project features 52 villas with two views, directly facing the 280m ocean surface and the 325m Serenity stream-walk (excluding the main swimming pool for residents). Another plus point is that the legal documents for this project have been completed. All villas have finished the bare-shell construction. The model villa with full high-class interior furnishing has also been welcoming visitors since March.

Vietnam’s hospitality market large on radar of foreign buyers
The interior of Angsana Residences Ho Tram model villa

Second, investors and holiday-goers can turn to Angsana Residences Ho Tram with great faith as it is managed and operated by the world's leading corporation, Banyan Tree Group. The Singaporean developer has made its mark in Vietnam through managing and operating Laguna Lang Co Central Resort in Hue.

Third, Angsana Residences Ho Tram will be the first project in the south to receive an environmental protection certificate from EarthCheck (Australia), the world's leading scientific benchmarking, certification, and advisory group for travel and tourism.

In fact, travellers are increasingly looking for sustainable and green travel experiences. A 2019 report from Booking.com revealed that 73 per cent of travellers intend to stay at least once in an eco-friendly or green accommodation, significantly more than the 62 per cent in 2016, with no signs of slowing down.

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