ST25 rice developer to trademark new brand in the US

May 10th at 08:11
10-05-2021 08:11:46+07:00

ST25 rice developer to trademark new brand in the US

The Vietnamese developer of ST25, a rice variety that was adjudged the world’s best in 2019, has registered to trademark a new brand in the U.S.

The logo of Gao Ong Cua is displayed on the website of the U.S. Patent and Trademark Office. Photo by VnExpress/Dat Nguyen.

He has done so even as he tries to establish his claim to the original brand that six foreign companies are trying to trademark.

A company in southern Vietnam has registered to trademark "Gao Ong Cua" (Mr. Cua’s Rice) in the U.S. The new brand name refers to rice developed by farmer-scientist Ho Quang Cua.

Ho Quang Tri Ltd., based in southern Soc Trang Province where the ST25 rice is grown., is run by Cua’s son.

The logo for the new trademark has the smiling face of Cua with rice paddies underneath and the brand name on the left.

A law firm representing Cua and his son’s company in trademarking matters told VnExpress that the new registration is part of the company’s strategy and no further details can be revealed at present.

Even as it register’s the new brand, the company is still opposing the trademarking of ST25 rice in the U.S. by a California company, I&T Enterprise, Inc, said Ken D. Duong, CEO of the law firm TDL.

"There is still a chance to reclaim the ST25 brand," said Duong.

Cua had earlier this month proposed to give the copyright of the ST25 rice to the Vietnamese government. The Ministry of Natural Resources and Environment is seeking permission from the government on this issue because such a request is unprecedented.

The ST25 rice is the result of 25 years of work by Cua and his colleagues. It is described as having a sweet taste with a hint of pineapple flavor.

It won the World's Best Rice title in the Philippines in 2019, marking the first time a Vietnamese rice variety had claimed top spot in the contest’s 11-year history.

At least six companies have applied to trademark the ST25 brand overseas, including five in the U.S. and one in Australia.

Vnexpress





RELATED STOCK CODE (1)

NEWS SAME CATEGORY

Major Japanese TV brands bow out of Vietnam market

Major Japanese brands have all but disappeared from Vietnam’s television market, unable to compete with South Korean and Chinese brands in terms of technology and...

ST25 rice developer registers new brand in US

The Vietnamese developer of the world’s best rice has registered to trademark a new brand in the U.S. while still pursuing to reclaim the original ST25 brand.

Construction materials prices surge as demand recovers

A sharp rise in steel and sand prices due to lack of supply is sending construction costs skyrocketing.

iPhone falls out of top five in Vietnam

Apple failed to make it to the list of Vietnam’s five largest smartphone brands in the first quarter, Singaporean technology market analysis firm Canalys said.

India removes anti-dumping duties for Vietnamese fibres

India has decided to not impose anti-dumping duties on some viscose spun yarn products imported from Viet Nam, according to the Ministry of Industry and Trade's...

Rice exports cross $1 bln on higher prices

Vietnam has exported $1.01 billion worth of rice in the first four months of 2021, up 1.2 percent year-on-year, thanks to higher rice prices.

Ferrari Vietnam recalls cars over faulty airbags

Ferrari Vietnam is recalling 24 cars for airbag faults that can cause severe damage in the event of a crash.

Steel prices increase on global issues: ministry

 Soaring raw material prices coupled with delays in shipping due to the COVID-19 pandemic significantly pushed up steel prices recently, according to the Ministry...

No cartel pushing up steel prices: ministry

The Ministry of Industry and Trade says no cartel is behind higher steel prices, attributing the rise to costlier imports of intermediate goods.

US opens opposition for ST25 rice trademark

The U.S. has published the application a company seeking to trademark the world’s best rice ST25 from Vietnam and awaits opposition from relevant parties.

Commodity prices


MOST READ


Back To Top