iPhone falls out of top five in Vietnam

Apple failed to make it to the list of Vietnam’s five largest smartphone brands in the first quarter, Singaporean technology market analysis firm Canalys said.

Apple’s iPhones at a store in Hanoi. Photo by VnExpress/Tuan Hung.

Its sell-in market share was under 9 percent and was topped by Korea’s Samsung, China’s Oppo, Xiaomi and Vivo and Vietnam’s VinSmart. Sell-in refers to the numbers of units a manufacturer sells to retailers.

It had been in fourth place in the previous quarter with a 11 percent share.

Demand for iPhones fall at the start of the year since consumers buy Apple products during the year-end shopping season. Meanwhile, Android smartphones have been releasing new products in various segments, and smartphone retailers bought more of them than iPhones.

Low- to mid-priced smartphones from Samsung, Oppo and Xiaomi were among the best-selling products during the quarter.

The global market share of Apple fell 4 percentage points from the previous quarter to 17 percent.

Smartphone retailers in Vietnam have been offering discounts on the iPhone 12 since the start of April to spur the demand.

Vnexpress

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