First Porsche studio in Vietnam at Capital Place

First Porsche studio in Vietnam at Capital Place

Porsche has officially opened the Porsche Studio in Hanoi, marking an important milestone in Vietnam.

Porsche Studio is an urban retail space that offers premium service experience, as well as providing an exciting access to brands and products. It is a part of Porsche's Future Retail Strategy expanding the brand's presence in locations close to customers and attracting new target groups in metropolitan areas. This concept is first officially implemented in Vietnam at Capital Place, Hanoi and this studio is the second in Asia.

Porsche Studio is located in the luxurious main frontage of Capital Place, a modern international Grade A complex in the heart of Ba Dinh district, a convenient location to connect people who love the brand and share the passion for the sports car manufacturer’s masterpieces and values.

A classy space for modern car enthusiast to experience the iconic cars

Visitors will be able to immerse themselves in Porsche’s heritage and this new exclusive destination in Hanoi that also has a dedicated area where customers are privately guided through the configuration and purchase process.

For individuals wishing to work through the inspiring list of options themselves, an innovative configuration table is also available as a projection surface for viewing a configured vehicle in augmented reality. Working together with Capital Place, the first of Porsche’s Destination Charging, a global charging network with AC-charging points, is being installed at a dedicated area within Capital Place.

The new Porsche Studio concept offers an easy way for visitors to immerse in the Porsche brand and learn more about the company’s drive towards electric mobility.

As a premium lifestyle meeting point for modern users, Porsche Studio is also flexibly designed to host exclusive and unique events. The studio will also host art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability.

A place to display attractive Porsche sports cars

“Capital Place is honoured to be selected as the location for the first Porsche Studio in Vietnam. We believe that Porsche and Capital Place, both share similar values. Similar to Porsche, Capital Place was conceptualised, designed, and built around people, driven by our passion to deliver an extraordinary office and retail experience,” said Patrick Liau, general manager of the northern region at CapitaLand Vietnam, the owner of Capital Place.

Porsche Studio is located on the ground floor of the Capital Place building at 29 Lieu Giai Street, Ba Dinh district, Hanoi

Besides Porsche Studio, Capital Place looks forward to welcoming a number of new multinational tenants in its 93,000-square-metre office including two international banks and financial institutions at its main ground floor front.

VIR