ACB, FWD to launch e-bancassurance partnership
Asia Commercial Joint Stock Bank (ACB) and FWD Vietnam Life Insurance Company Limited (FWD) on December 12 announced a landmark e-bancassurance partnership, the first of its kind in Vietnam, allowing ACB customers to easily purchase FWD insurance products through the bank’s website with a few clicks.
Under the agreement, ACB will provide completely online insurance products through its network.
FWD Cancer Care, with annual premiums starting from VND99,000, will be the first product launched through the online platform.
Tu Tien Phat, executive vice president of ACB, noted that ACB’s mission will make all the difference in customer service. Besides traditional distribution networks such as transaction offices and branches, ACB is constantly developing internet banking and mobile applications.
“We believe that through this partnership with FWD, an insurance partner with a prominent advantage in digitalization, ACB will enhance the diversity of its service channels, helping ACB customers easily purchase bancassurance products anywhere, anytime,” Phat remarked.
Huynh Huu Khang, CEO of FWD Vietnam, said the partnership between the two parties shares the same purpose of providing the right financial products to customers and leading customer experience through state-of-the-art technological innovation.
“This partnership has opened up a new path not only for ACB and FWD but also for the whole Vietnamese insurance industry, and I hope that it will bring the best financial protection to many more Vietnamese people and enable us to continue changing the way people feel about insurance,” Khang stated.