Generali Vietnam, OCB expand reach of health insurance through bancassurance deal
Generali Vietnam, OCB expand reach of health insurance through bancassurance deal
Generali Vietnam Life Insurance LLC (Generali Vietnam) on October 19 signed a 15-year strategic exclusive bancassurance partnership with Orient Commercial Joint Stock Bank (OCB) to offer insurance products through the latter’s network, meeting the life and health insurance needs of more customers across the country.
They also expect to develop financial and insurance solutions, promote the application of advanced digital technology and enhance customer experiences through the deal.
Under the agreement, OCB will be the exclusive distributor of Generali’s life and health insurance products to meet demand for healthcare, protection, savings and investment.
A wide selection of Generali-branded products such as VITA-Live Confidently, VITA-Golden Shield and VITA-Live Optimistically will be distributed through the lender’s nationwide network and online channels.
Addressing the signing ceremony, Tina Nguyen, CEO of Generali Vietnam, said: “We have enjoyed and valued our partnership with OCB over the last two years and now look forward to building on our excellent business performance together under this new partnership. This strengthens our relationship even further and highlights our commitment to working together to develop customized solutions and products that will cater to different OCB customer segments.”
Nguyen Dinh Tung, CEO of OCB, said that the exclusive partnership between OCB and Generali recognizes the increasing development and success of the bancassurance model in Vietnam to leverage and enhance the strengths of both sides, bringing mutual efficiency as well as benefits for customers.
“I hope this signing ceremony will be the foundation for OCB and Generali’s cooperation in developing and distributing high-quality life insurance products to meet the needs of each customer segment and earn the long-term trust of customers,” he added.
