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3,000 E-Coffee franchises to open by 2020 ahead of global expansion

Oct 18th at 09:08
18-10-2019 09:08:37+07:00

 

3,000 E-Coffee franchises to open by 2020 ahead of global expansion

Local coffee giant Trung Nguyen Group plans to open 3,000 E-Coffee shops by next year before introducing the brand to the world through franchises with partners in other countries.

According to a representative of Trung Nguyen, the E-Coffee shop model is unique to the Trung Nguyen Legend chain, as it is mainly developed through franchises, and the size of the E-Coffee shops is based on the site and business goals of the partners.

The model targets low- and middle-income customers. The cost of franchising an E-Coffee shop ranges from VND65 million to VND175 million, where each shop will be 4-40 square meters.

Besides coffee, E-Coffee shops will offer coffeemakers and other equipment and act as Trung Nguyen’s distributors.

saigontimes

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