Safe farm produce brand Ruong Nha Minh makes debut
Safe farm produce brand Ruong Nha Minh makes debut
Safe farm produce brand Ruong Nha Minh or Our Farm debuted on Monday in Ha Noi together with the launch of its online distribution platform ruongnhaminh.vn.
Ruong Nha Minh is a brand for farming products and specialties with quality ensured by tight control throughout the value chain.
The brand was developed through the co-operation of six entities, including the World Bank’s Sustainable Agriculture Transformation Project, Trade Promotion Centre for Agriculture, Institute for Market Research and Agriculture Institutions, Nong Nghiep Viet Nam (Viet Nam Agriculture) newspaper and two companies in charge of operating Ruong Nha Minh and developing the distribution network.
Minister of Agriculture and Rural Development Le Quoc Doanh highly appreciated the building of the Ruong Nha Minh brand, which, he said, was an important model to promote the development of the agricultural sector.
Doanh said the ministry would create favourable conditions and provide support for Ruong Nha Minh as well as similar channels to build the agriculture sector’s value chain, connecting farmers, distributors and farmers, ensure quality, consolidate consumers’ trust in Vietnamese farm produce in the domestic market and expand exports.
Ousmane Dione, the World Bank Country Director for Vietnam, said at the launching ceremony that the Ruong Nha Minh model should be expanded in scale and for many other farming products, adding that the World Bank would always support initiatives for sustainable agricultural development in Viet Nam.
Ruong Nha Minh aims to become a recognised brand for agricultural products with ensured quality and competitive prices in both domestic and international markets.
Farmers participating in the Ruong Nha Minh value chain will be provided with support in farming techniques, distribution and trade promotion to increase incomes by 15-20 per cent.
Meanwhile, consumers could buy Ruong Nha Minh products at prices around 15 per cent lower than similar products on shelves.
In 2018-19, Ruong Nha Minh will develop a distribution network of 12 stores in Ha Noi. Its products would be sold at supermarkets, convenience stores and on ruongnhaminh.vn, starting from October.
