Mobile banking voted as favourite payment method at Citi
Mobile banking voted as favourite payment method at Citi
Mobile banking surpassed other digital payment channels to become the most preferred payment platform installed and used by clients of Citi, a US-based investment banking firm, across the Asia-Pacific and especially in Vietnam.
Over the course of 2017, the mobile usage of the firm’s financial services surged by 48 per cent, making it the most rapid-growing digital payment campaign ever implemented.
Specifically, Citibank Vietnam recorded a able year-on-year growth of 82 per cent in the number of downloads of the Citi Mobile ® App and a year-on-year growth of 85 per cent in the category of frequent usage, showing steady engagement from the firm’s customers.
Thanks to the firm’s investment in digital banking and its partnership with leaders in the industry of digitalisation, the percentage of digitally-registered new credit cards and digital loans rose by 65 per cent. Approximately 90 per cent of clients who enrolled in the City Easy Cash programme were offered appealing financial products like quick cash loans and credit lines.
Natasha Ansell, country officer of Citi Vietnam, pointed out the firm’s development strategy for the mobile banking platform. “Our goal is to deliver exceptional banking experiences to our clients regardless of their location. We have been conditioning our business to be simpler, faster, scalable, and digital. The growth we witnessed in mobile payments exemplifies the progress in aligning with our clients’ demands.”
To date, Citi has joined hands with top firms in the Vietnamese digital and commercial industry, such as ride-hailing giant Grab, online shopping website Lazada, and online shopping services provider Adayroi, as well as plenty of other global leaders present in the region, such as Amazon, Expedia, and Airbnb.
Currently, the firm is co-operating with Facebook to debut the first banking chatbot ever on the platform of Facebook Messenger, making it initially available in Singapore.
Citi’s retail-banking business across the Asia-Pacific has advanced trading activities, accomplishing $1.87 billion in sales revenue, a 5 per cent growth against the third quarter of 2016.
