Thai AirAsia reveals new airplane livery
Thai AirAsia reveals new airplane livery
A Thai AirAsia plane with new livery reflecting Thai culture has already flown both domestic and international routes and garnered praise for its creativity and spot-on depiction of Thailand's uniqueness.
The Tourism Authority of Thailand (TAT) joined hands with Thai AirAsia to unveil the new livery under the slogan �Thai Culture, Let's Make a Journey� on Tuesday at Khon Kaen Airport in Khon Kaen province, Thailand.
�Thai Culture, Let's Make a Journey� won first prize in �the Amazing Thailand-Amazing Culture� category of the �Paint the Sky with Amazing Thailand� competition.
Deputy Governor for Marketing Communications of the Tourism Authority of Thailand, Mr Chattan Kunjara Na Ayudhya, said �TAT plans to promote Thai tourism in 2017 under a campaign titled �Discover your Amazing stories in Amazing Thailand', focusing on having travellers engage in traditional Thai experiences by presenting a variety of authentic Thai stories to the world.
On top of its natural wonders, Thailand has a rich culture and the use of its textile prints to design airplane livery should help to showcase its culture to a wider audience and encourage tourism. The design represents the Thai people and their invitation for others to experience the country's cultural uniqueness, Mr Chattan said.
Director of Engineering for Thai AirAsia, Mr Banyat Hansakul, said the airline was thrilled that a second plane featuring a winning entry from �Paint the Sky with Amazing Thailand� had now taken to the skies both domestically and internationally after AirAsia's plane was painted with the �Yak Cute� design, which was previously put into service to amaze travellers.
Thai AirAsia, as an air travel service provider, is immensely grateful to be a part of such a creative activity for the promotion of Thai tourism and is ready to sponsor further campaigns through all of its capabilities.
�Thai Culture, Let's Make a Journey� is designed by Mr Narathip Paspirom and focuses on the unique tradition of Thai textiles while giving a contemporary appearance that is vibrant and fun. The plane featuring the design now serves as an invitation for travellers to experience all that Thailand has to offer.
Mr Narathip said he was looking to depict a variety of aspects of Thailand from its uniqueness to its art and culture while also wanting to showcase the country's modernity. The resulting work is a collection of shapes, designs and vibrant colours.
To welcome the new airplane livery, TAT and Thai AirAsia brought along international beauty queens including Miss Universe Thailand 2016, Miss Laos 2016, Miss International, Miss Myanmar World, and Miss Tiffany.
All nine ladies served as honorary models wearing traditional Thai textiles. They wore the costumes to Khon Kaen province to join silk-making activities and also learnt about traditional silk weaving at the Queen Sirikit Sericulture Centre.
TAT and Thai AirAsia are hopeful that travellers will be impressed by the airplanes painted with winning designs from �Paint the Sky with Amazing Thailand� and that both designs will bring as much pride to the Thai people.
