Online Friday 2016 report surge in sales
Online Friday 2016 report surge in sales
The total sales of 30 large companies on Online Friday 2016, falling on December 2, reached VNĐ664 billion (US$28 million), triple the sales compared to last year’s event. Some companies reported sales that were 10 times higher than last year.
The Việt Nam E-Commerce and Information Technology Agency (VECITA) revealed that the country’s biggest online shopping day saw more than 700,000 customers visiting the websites of participating companies during this year’s event.
Over 3,000 companies took part in the day, by offering discounts on 360,000 products and services.
Big firms in the e-commerce sector, such as Lazada, Tiki, Adayroi, Hotdeal and Sendo, reported higher sales of 200-300 per cent, in comparison with normal days. The Omni-channel, including FPT Shop, Viettel Store and Pico, had increasing numbers of orders, both online and offline. Some new businesses participating in the e-commerce market, such as Lotte, also saw sales 10 times higher than normal.
More than 50,000 shoppers joined in activities hosted by 20 firms in the BigOff event, organised by Viettel, VnPost, Lazada, Tiki, Sendo, Lotte, Adayroi, Acer, Asus, Oppo, HP, and Nagakawa. The event took place along pedestrian streets around Hồ Gươm Returned Sword Lake in the centre of the city from December 1-3.
The number of complaints in the Online Friday 2016 was reduced from the fall Online Shopping Day 2016, which was on September 30, despite higher numbers of both businesses and visits.
Also, banks and credit institutions implemented cash-back, with a total of more than VNĐ2 billion.
