Hà Nội Promotion Days: low price, high quality
Hà Nội Promotion Days: low price, high quality
The Ha Noi Golden Promotion Days, held last weekend, attracted hundreds of thousands of people to Ha Noi seeking to purchase products discounted from 10 to 50 per cent.
The Ha Noi Department of Industry and Trade organises the Promotion Month every year, with the aim of boosting consumption and helping businesses draw customers.
The highlight of the month is Golden Promotion Days, with the aim of providing Vietnamese consumers with high-quality goods at reasonable prices, as well as helping enterprises promote their products and stimulate consumption during the final months of the year. To protect consumers, as well as the reputation of enterprises, the department sets up groups to check sale points.
Many large-scale enterprises and supermarkets, such as Pico, HC, Hapro, Big C, Vinmart, Lan Chi Mart and MediaMart, took part in this event.
Dao Duc Quy, head of the marketing department at Lan Chi Mart, told the Vietnam News Agency that the mart deducted a portion of its profits in order to create a deeper promotion for some product groups. The household product group saw the deepest discounts, he added.
Also, production companies, trade centers and supermarkets conducted many types of promotions, attracting a large number of consumers coming to shop.
Nguyen Van Manh, a customer of MediaMart electronics store, said he bought a washing machine with installment payments with interest rates of zero per cent for six months.
“Buying the washing machine on that day meant I saved more than VND1 million (US$45),” he said.
Through checking at Golden Sale Locations, businesses participating in the event generally complied with four criteria set by the Ha Noi Department of Industry and Trade, according to Tran Thi Phuong Lan, deputy director of the department.
These include spreading information about the Golden Promotion Days; the preparation of products with high quality and clear origins; assurances of no counterfeit and substandard products, and having staff to serve the interests of consumers before and after purchases.
Nearly 500 enterprises participated in Ha Noi Promotion Month, offering wide-scale discounts at 1,000 sale locations. Promotional sale locations discounted their products from at least 10 per cent starting November 11 and ending on November 30 in Ha Noi.
Promoted product groups include food and beverages; electric products, electronics and computers; household appliances; home furniture; handicrafts; cars and motorbikes; and other consumer products.
