20 years of INAX’s innovation for a good living in Vietnam
20 years of INAX’s innovation for a good living in Vietnam
LIXIL Vietnam today celebrates the 20th anniversary of the presence of INAX brand in the Vietnamese market and launched its new Aqua Ceramic technology.
INAX brand has a 90-year history of successful development and is one of the leading sanitary ware producers in the Japanese market. INAX has been presented in the Vietnamese market since 1996, and in January 1998, the first factory in Vietnam began operation. So far, INAX has scaled up to seven porcelain factories, a faucet factory and an exterior brick factory, with 8,000 stores throughout the country.
"According to our assessment, the sanitary ware market in Vietnam is worth more than $200 million per year and will continue to increase since the real estate market is recovering,” said Masahiko Hiramoto, LIXIL Vietnam’s genral director. “As the No. 1 brand in the market, INAX will always pioneer in the introduction of new technology, new designs as well as products with Japanese quality. On the other hand, we always strive to improve service quality and brand image at our sales system in order to deliver best customer experience".
To remark its 20th anniversary in Vietnam, INAX officially launched its Aqua Ceramic technology – a new stain-resistant ceramic technology that promises a clean toilet that lasts a century. The Aqua Ceramic toilet is the first in the world to address the four main issues relating to cleanliness in toilets: scuffing and scratching, marks from waste, stains from hard water, and the build-up of bacteria.
"Our Aqua Ceramic technology brings outstanding advantages to our products. Firstly, the new technology features super-hydrophilicity performance, which allows the rinse water to penetrate beneath any waste that may have attached to the ceramic, lift it with the power of water, and flush it away. Secondly, Aqua Ceramic utilises products' structure to prevent Silica in the rinse water from ceramic’s surface. This stops the formation of hard water stains. Finally, super-hydrophilicity material integrates with the ceramic surface, enabling toilets to retain their shine for 100 years,” said Tadashi Arishiro, CEO of LIXIL Water Technology Japan.
INAX has been working for years to develop Aqua Ceramic which has been applied in its mainstay household-use toilet series in Japan in April 2016. The products with Aqua Ceramic have just achieved Japan’s Good Design Gold Award 2016.
