Huawei debuts new flagship smartphone with dual camera lens, reinvents Smartphone photography
Huawei debuts new flagship smartphone with dual camera lens, reinvents Smartphone photography
New Huawei flagship device combines groundbreaking innovations and exceptional design, setting a new standard in smartphone photography
Huawei unveiled the much anticipated Huawei P9 and P9 Plus at an exclusive launch event at London's Battersea Evolution on April 6, 2016.
Created in collaboration with Leica, the dual-lens P9 sets a new standard in smartphone photography. The Huawei P9 is the first smartphone co-engineered with the global iconic brand, Leica Camera AG.
The P9's dual-lens camera takes smartphone photography to the next level, allowing people to capture both vivid colors and striking black and white images. Huawei's new B3 Talkband wearable wristband also made its global debut.
A groundbreaking moment for event guests included a first look at an exclusive trailer of the new Huawei P9 TV commercial starring Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series.
Showcasing the connection between two global stars in Shanghai and Hollywood, the trailer symbolises the partnership between Huawei and Leica and the intersection of colour and black and white. Cavill was joined at the P9 launch by iconic photographers Mary McCartney and David Guttenfelder from National Geographic as well as BBC Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan Newhouse, Vogue China Publisher Anita Chang and Huawei UK Board Members Sir Andrew Cahn and Dame Helen Alexander.
“Huawei is excited to give P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,” said Richard Yu, CEO, Huawei Consumer Business Group.
“Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”
Reinventing Smartphone Photography
Integrating the design values and engineering excellence of Huawei and Leica in a smartphone photography system co-engineered by the two companies, the P9 brings together best-in-class hardware and software, from optical lenses, to sensors, to image processing algorithms, empowering users to capture the highest-quality images.
Key to the P9's superlative imaging capabilities is a dual-camera design that fully unleashes the power of Leica's optical lenses, renowned for precision an d attention to detail, and subject to the industry's most stringent quality screening requirements.
The RGB camera on the P9 specialises in capturing colour, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the P9 work in tandem to enable users to create images of superior detail, depth and color. The P9 truly excels in low-light conditions, as the dual-camera design guarantees more light and detail can be captured.
Each picture taken by the P9 carries the unique emotional resonance and timelessness that are the hallmarks of L eica, as users may choose between three film modes: Standard, Vivid Colours and Smooth Colours, depending on their personal preferences. With meticulous calibration of the P9's camera parameters, each film mode faithfully renders the authentic color and style of Leica. By selecting the monochrome mode, P9 users can use their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.
Deploying Huawei's Hybrid Focus technology, the P9 captures images with superior speed, accuracy and stability. The P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.
The wide-aperture photography feature on the P9 allows users to experiment with innovative visual effects to create unique images and content. The P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.
“Leica and Huawei share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world,” said Oliver Kaltner, CEO, Leica Camera AG.
“We are deepening our collaboration to give users a more optimal smartphone photography experience.”
