Ford delivers record sales for Asean region in 2015
Ford delivers record sales for Asean region in 2015
Ford Motor Company recently announced its overall retail sales for the Asean region in 2015 rose 3.3 percent from the previous year to a record 103,975 units.
In Laos, Ford sales grew by five percent to 653 units. The tough, versatile Ranger continued to be Ford's best-selling nameplate, with sales that rose slightly to 593 units, according to the company.
Ford's record Asean sales were driven by record full-year performances in the Philippines, Vietnam and Cambodia, as well as full-year market share gains in Thailand amidst a challenging domestic industry that saw sales decline for the third consecutive year.
“The successful introduction of more global Ford vehicles across Asean in 2015 – including the new Ranger pickup and all-new Everest SUV – helped an even more diverse range of customers connect with the Ford brand,” said President of Ford Asean, Mr Mark Kaufman.
“Additionally, we continued to enhance our customer and ownership experience, as well as expand our Ford dealer network in markets across the region,” added Kaufman.
Leading Ford's Asean sales was the segment-defining and Thai-built Ford Ranger, which was the best-selling pickup truck in Vietnam, Cambodia and Myanmar for a second consecutive year, as well as the second-best seller in the Philippines and Malaysia.
Ranger sales across the Asean region increased nearly eight percent from the previous year to an all-time record 54,114 units.
“The new Ranger sets the industry benchmark in the pickup segment with an array of smart technologies, unmatched capability, fuel efficiency, design, and comfort – all without compromising on its rugged, ‘Built Ford Tough' heritage,” said Kaufman.
Additionally in 2015, Ranger was aw arded a maximum five-star safety rating by the Asean New Car Assessment Programme (Asean NCAP), including the highest Adult Occupant Protection (AOP) score of any pickup truck tested.
Ford's Asean performance was also given a boost by continuing demand for the popular EcoSport compact SUV which became Ford's second best-selling vehicle in the region, delivering overall sales that rose 13 percent year-over-year to 20,518 units.
Exceptional demand for the all-new Everest – which began launching across Asean markets in the third quarter – helped drive the overall Asean performance with sales rising 98 percent year-over-year to 11,233 units.
The next-gener ation Everest redefines consumer expectations for a medium SUV with stunning off-road capability, on-road comfort, advanced technologies, a bold design and refined i nterior.
As one of the smartest vehicles in its segment, the all-new Everest features Ford's SYNC 2 connectivity system, curve control, blind spot information system with cross traffic alert, roll stability control, electronic stability programme and active park assist.
The sporty Fiesta also contributed to the record Asean performance with retail sales across the region of 7,634 units.
“In 2015, we continued to welcome and serve so many new-to-Ford customers across the Asean markets,” said Kaufman. “As our customer base expands across the region, our efforts to further enhance our Ford customer and ownership experience will also continue.”
